2020 Midwest Foodservice Expo

Mark Laux

Hot Operator


Mark Laux helps restaurant owners, operators and marketers make communications and menus that produce a high return on investment and increase revenue through building powerful brands. Mark started in the advertising communications business working with manufacturers and distributors in the foodservice industry. He led an advertising agency that helped a small, Midwestern appetizer company selling to restaurants grow their business from less than $1 million in sales to over half a billion. During that time, Laux was recruited by Wells Dairy, Blue Bunny Ice Cream, Farmland Foods, General Mills, ConAgra and Otis Spunkmeyer, McDonald's, Mels Diners among others for their expertise in marketing and brand building. While Mark and The Laux Agency worked with foodservice manufacturers, distributors and operators, Mark saw the need for restaurants to improve their communications to increase their profitability, and through that vision created HotOperator. Today Mark spends his business energy at HotOperator specializing in restaurant marketing, menu development, social media marketing, foodservice advertising, and consulting for the restaurant business. He has helped restaurant owners, operators, and marketers all across the country engineer menus and develop communications that produce a higher return on investment and increase revenue. Specifically, he drives toward a higher spend average, improved plate contribution, and a more satisfying dining experience for consumers. He believes everyone benefits from a healthy and profitable restaurant business community.

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