Euro Attractions Show 2019

Paul Carty
Managing Director
Guinness Store House


Paul Carty is Managing Director, Diageo Irish Brand Homes which include the Guinness Storehouse, Guinness Open Gate Brewery, Roe & Co Distillery & Smithwick’s Experience Kilkenny. The Guinness Storehouse is Irelands No. 1 Visitor attraction. Welcoming over 1.7 million visitors per annum, the Guinness Storehouse has become a must see iconic attraction under Paul’s stewardship. Paul began his career at the Storehouse in 1999 when he returned to Dublin after 20 years as a General Manager for the Forte Hotel Group and Le Meridien Hotels in Dublin, London, Bahrain, Singapore and Saudi Arabia. Paul was to spearhead the opening of the Guinness Storehouse on his return to Dublin. Paul is now 20 years into his role as Managing Director and is particularly proud of the positioning of the Guinness Storehouse as a world class brand experience whilst being fully aligned to tourism. Guinness Storehouse has a 50% market share of all leisure visitors to Dublin. Paul has lead on the continued investment in Guinness Storehouse over the years which includes the recent 17m investment in the expansion of the Gravity bar. Paul has recently been appointed to the Board of Failte Ireland (The National Tourism Development Authority). Partnering with Tourism Ireland and Tourism NI, Failte Ireland supports the tourism industry and works to sustain Ireland as a high quality and competitive tourism destination. Paul played a central role on the steering group behind the successful Titanic Visitor Centre in Belfast. Paul is the founder and current chair of AVEA – Association of Visitor Experience and Attractions in Ireland. Paul is member of the ITIC Council (Irish Tourism Industry Confederation) and has just completed a two year tenure as chairman. Paul is a fellow of the Irish Hospitality Institute and is very supportive to the tourism and hospitality sector. In 2016 Paul was awarded the prestigious Irish Hotels Federation Presidents award for his contribution to Irish tourism.

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