2019 Annual Conference & Career Expo

Laura Muñoz

University of Dallas


Dr. Laura Munoz is an Associate Professor of Marketing with the Satish and Yasmin Gupta College of Business at the University of Dallas. She received her Ph.D. in Marketing and International Business from the University of Texas – Pan American (now The University of Texas of the Rio Grande - AACSB accredited). As part of her commitment to continuous education, she has completed the Program on Negotiation at Harvard Law School, The Case Method Seminar at Harvard Business School and is certified on the Chally Assessment, a sales hiring assessment tool, from the Sales Education Foundation. Her passion lies in professional selling and as such, she connects theory with practice by being a faculty coach in national sales competitions. In addition, she is the faculty advisor for Market Share – Marketing, the college’s undergraduate student organization affiliated with the American Marketing Association.

Dr. Munoz’ main research interests lie in professional selling and on those topics that emerge from the intersection between marketing and entrepreneurship. Her research has been published in leading journals such as the Journal of Business and Industrial Marketing, Journal of Personal Selling and Sales Management, Marketing Management Journal, Marketing Education Review, and The Journal of Business & Entrepreneurship to mention a few. In addition, she has over 25 papers accepted at national and international conferences.

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