HAuNTcon 2020

Liz Irving
Senior Vice President of Marketing
Clarion Events


Liz’s endless curiosity, desire for learning, and passion for building relationships infuse her responsibilities as the Senior Vice President of Marketing for Clarion UX. With over 18 years of experience in the events industry, she is focused on delivering results by creating brand strategies and providing innovative approaches that meet her customers’ needs. In her current role, Liz oversees integrated marketing strategies across the Clarion UX organization that are led by insight, marketing effectiveness, technology integration and innovation. In addition, she is responsible for brand strategy development, customer insights and marketing execution on the Halloween and HAuNTcon events. She constantly has her eye on the customer experience and how to continuously evolve what our events offer. Liz’s interest in events began when she would work hands-on to assist her father in setting up his local food distributor events. From there she worked a variety of positions in college assisting the Convention & Visitors Bureau and quickly her passion for the events business spread. Before joining Clarion UX, Liz was with Reed Exhibitions for 14 years, in a variety of marketing leadership positions across several events, including the leading jewelry media brand, JCK. Liz earned her bachelor’s degree from Niagara University and a master’s degree from the University of New Haven. She is active in her community where she volunteers in her assisting her sons’ sports teams throughout the year, managing communications and events. Liz lives in Connecticut with her husband, two boys and a dog and cat.

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