PCBC 2019

Greg Johnson
Chief Innovation Officer
mcgarrybowen


Greg Johnson has a future-focused lens on how to transform the way agencies deliver value for clients. That’s why he was named mcgarrybowen’s first Chief Innovation Officer where he currently leads development of new capabilities, competencies, and business models for the agency’s clients across mcgarrybowen’s three U.S. offices in New York, Chicago, and San Francisco. mcgarrybowen acquired San-Francisco based digital agency Swirl last December, where Greg was Chief Marketing Officer. At Swirl, Johnson was instrumental in extending the agency’s digital marketing potential and developing its digital product capabilities. During his tenure at Swirl, the agency doubled in size and was twice listed as one of the fastest growing independent companies in The Bay Area. Greg’s career trajectory has been impressive by every measure. He started his career at Digitas where he rose to become President of Agency Services—setting a path for the agency’s success in its earliest days. After that, he became EVP, Global Director of Digital Innovation for McCann Erickson, leading clients and capabilities worldwide and becoming the founding director of the IPG Emerging Media Lab. Prior to Swirl, Greg was Executive Creative Director at William Morris Endeavor where he was the lead on the re-launch of the Polaroid brand. An Ad Age Media Maven winner in 2006, Johnson has received numerous accolades and has been a sought-after speaker and thought leader in the industry, speaking key industry events including Cannes, CES, AdTech, and ANA.

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