UB Tech 2019
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Jeff
Benton
Jeff Benton
Managing Director, Boise State Esports
Boise State University
Jeff Benton is responsible for managing the business functions and developing relationships and support strategies for the Boise State Esports program. Prior to joining Boise State, Jeff spent sixteen years working at IBM helping companies develop transformational strategies to create fantastic customer experiences. Jeff’s creative approach to running an esports program has resulted in Boise State raising over $1.5 million in donations and sponsorships specifically for esports. And while Jeff does not personally play any video games, he is passionate about the positive impact esports can have on students and the fans.
Sessions :
ES2 | Financing Esports: Fundraising, Finding Corporate Sponsors, Budgeting
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