Euro Attractions Show 2019

Una deBoer
Director of Marketing
WhiteWater West Industries Ltd


As Director of Global Marketing and Strategy for WhiteWater Una guides the WhiteWater brand leading an international communications team. A career in international business to business (B2B) marketing typically isn’t very glamorous, but even her pre-teen daughters are WhiteWater fans! Una’s marketing journey started just over 20 years ago running direct marketing campaigns for Royal Mail in the UK, then managing the B2B communications team. After completing an MBA from one the UK’s best business schools she joined the FTSE 100 business services company Rentokil Initial heading up the UK marketing for Initial. She progressed to European Marketing Manager and then Global Category Marketing Director for the £300m Hygiene Division responsible for marketing strategy, including a rebrand, and product management. After moving with her young family to Canada, Una transitioned to leading marketing for private companies joining WhiteWater four years ago and says it is her most fun role to date.

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