2019 California Cannabis Business Conference

Ruben Honig
Executive Director
United Cannabis Business Association


Ruben Honig, Executive Director of the United Cannabis Business Association, the largest licensed retail cannabis trade association in California, is a business owner and advocate working to ensure the state of California and the City and County of Los Angeles create fair and equitable cannabis licensing systems. Ruben was co-founder and principal at Ceres Strategies consultancy, an LA based government affairs and communications firm. At Ceres, Ruben specialized in local and state policy and licensing as a recognized leader in the California cannabis industry. Ruben formerly co-founded and served as executive director of the Los Angeles Cannabis Task Force, where he led a trade association representing over 400 non-retail cannabis businesses in the City of Los Angeles and helped found and lead the Cannabis Business Council of Santa Barbara County on behalf of local cannabis cultivators. A Massachusetts native and medical cannabis patient, Ruben previously operated a successful national copywriting business and spent 3 years in sports and brand management. Ruben holds a Bachelor of Arts in Economics from Emory University.

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