2019 California Cannabis Business Conference

Terra Carver
Executive Director
Humboldt County Growers Alliance


Terra J. Carver has been involved in Humboldt County’s cannabis community for nearly two decades. After her first few years farming, she began studying Sustainable Agriculture at College of Redwoods to gain a deeper understanding of best management practices and responsible land stewardship. In 2014 her love for agriculture combined with a passion for preserving the delicate eco-systems of the North Coast led her advocate on behalf of the cannabis industry and responsible regulation. In 2015 she helped shape Humboldt County's land first commercial cannabis land use ordinance which passed unanimously by the Board of Supervisors in early 2016. Along with advocacy, she organized community meetings and workshops to encourage cannabis farmers to become educated and engage with the compliance process. Currently, Terra is co-founder and Executive Director of the Humboldt County Growers Alliance (HCGA) a local trade association with over 300 members. HCGA’s mission is to “Preserve, protect and enhance Humboldt County’s world-renowned cannabis industry.” Terra also served on the Board of Directors for California Growers Association and chaired their Policy Committee from late 2016-2019. Terra genuinely believes cannabis farms in Northern California have the opportunity to become worldwide leaders in sustainable agriculture. She looks forward to the paradigm shift when cannabis grown in Humboldt County is not only recognized as the best quality but also recognized for being produced with the highest environmental and social standards possible.

Sessions :