Mensa AG 2019

Robert Cialdini




Robert is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. His book Influence has sold more than 4 million copies in 40 languages. His more recent book Pre-Suasion was an immediate New York Times bestseller. He attributes his interest in social influences to being raised in an entirely Italian family, in a predominantly Polish neighborhood, in a historically German city (Milwaukee), in an otherwise rural state.

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