PCBC 2019

Jimmy Diffee
Co-founder
The Bokka Group


Jimmy's passion is utilizing technology to create a better, more effective home buying/selling process (and most importantly, a better customer experience). He has a background in design and marketing for home builders and possesses an intimate knowledge of research and technological tools for creating memorable user experiences. With 20 years of experience, Jimmy brings an analytic focus to improving home sales through user-centered programs. As author of the Home Buyer Conversion Report, he's responsible for conducting usability research at Bokka. As Creative Director, he turns this data into customer experience strategies that work. He also has been responsible for award-winning campaigns for a variety of industries outside home building. For the past 10 years he's applied cutting-edge technologies & best-practices from these industries to new home sales programs, positioning the web site at the hub of all marketing efforts. Jimmy also serves on judging panels for national builder-industry award shows, determining the best of the best in new home sales, design and marketing throughout the world. He frequently speaks at the local and national level on how to leverage technology and usability research to optimize the home buying experience, from lead acquisition to referral. He is the author of the annual Home Buyer Conversion Report, the industry's leading research showcasing technology's influence on new home sales.

Sessions :