ittsē is whole new approach to color cosmetics, created with the most important makeup artist in mind – YOU. What’s so different? It’s a completely customizable (and completely fun) way to get the makeup you love, and then organize it in perfect palettes for at home or on-the-go. Even better, ittsē combines high quality formulas and velvety rich color payoff with affordable prices that mean you won’t have to pick just one. With a range of eye shadows, complexion and brow powders and NEW lip crème colors in a variety of finishes, ittsē makes sure the possibilities are endless.
The process is simple and easy!
First step, pick a favorite palette: Fusing fashion and beauty, each palette is hand-made and finished with a luxe, easy-to-clean vegan-leather fabric that comes in a variety of colors and textures. Palettes are designed with one magnetic compartment, a mirror and dust shield. Mix and match magnetic pans and refills to create the ultimate custom palette. The ittsē palette is available in 6 colors: Crisp White, Uptown Grey, Black Iris, Florentine Gold, NEW Songbird, NEW Anemone.
Second step, curate a customized collection: Choose from over 100 velvety, vivid, pressed shadows, brow, complexion, and NEW lip products. Pop each one into the magnetic compartment and organize makeup the way YOU want. Each palette can hold 12 eye shadows/brow powders/lip crème colors, 9 eye shadows/brow powders/lip crème colors plus 2 complexion colors or 6 complexion colors.
• ittsē Eye Shadows come in 3 finishes (pearl, sparkle, matte), are long-lasting and highly pigmented, while offering a tremendous color payoff. Wear shades alone or together to create a bold look. Shadows can be worn as vibrant liners by using an angled liner brush.
• ittsē Brow Powder is a lightweight formula that adds soft, natural color or can be layered on for that sought after bold brow look!
• ittsē Complexion colors are offered in a range of shades and finishes including matte, low-pearl, mid-pearl and high-pearl. Products include cheek colors, bronzers, highlighters and a mattifier. All colors are fade-free and offer the perfect complement to skin, whether worn alone or layered for added color, radiance or sparkle.
• NEW ittsē Lip Crème Color is the new way to say yes to color that’s just perfectly right for YOU. Lip Crème Color comes in 16 choices: there are eight shades and each is available in two finishes, high impact and low impact, so users can create a bold dramatic look or a soft just-kissed look.
Don’t stop there! We make sure you can switch things up, since all pans are packaged in a reusable, clear, plastic clamshell. ittsē makes it easier to customize your palette based on your mood, just pop out the shade you want to remove from the palette, store it in the plastic clamshell, and add in another dazzling shade.
ittsē products minimize waste, come in eco-friendly packaging, are always paraben-free and gluten-free and are never tested on animals. Palettes are $21.99, all Shadows are $7.99, Brow Powders are $6.99, Complexion products are $8.99 and new Lip Crème Color is priced at $7.99. What a steal! Palettes are free with a $75 purchase!
PR Contact: blue sky communications, 212-995-1777
Jennifer Gauthier: JenniferG@blueskypr.com