2016 Cosmoprof North America

 

FLIP-IT! ® LAUNCHES NEW SALON-INSPIRED PRODUCT

It’s no secret that someone who wants to look good will pay a few bucks to do so. Between shampoos, conditioners and hot oil treatments, the average woman doles out over $15,000 in her lifetime on beauty products alone. Realizing the difference some extra dollars can make, Flip-It!® designed a way for consumers to extend the life of their favorite products, and wallet, while salons simultaneously boost their bottom line.

The Flip-It! salon cap system provides owners with an adaptable way to increase revenue. Powered by gravity, it gets every ounce of product out of a bottle, which saves money typically wasted on unused product. In turn, this helps wary customers feel more at ease about big buys.

“Our new salon system not only saves owners time and money when they incorporate it into daily use, it also makes an attractive retail shelf upsell for the clientele,” said Steven Epstein, Flip-It! President. “Because each cap is washable, adaptable and reusable, they provide excellent value at an affordable price. The mission was to give everyone their money’s worth and we can confidently say we’ve accomplished that in this new product.” 

Ideal for those who are looking to try the system out, the Flip-It! 4 in 1 single packs allow consumers to economically purchase a cap with one of each adapter, sized to fit the most popular bottles used around the world. Those looking to manage an assortment of bottles have the option of a six-pack box of black caps and assorted adapters. The kit includes four orange (28mm), one red (33mm) and one yellow (24mm) adapters, gaskets and a mesh storage bag. 

The assortment  Flip-It! adapters allows for a cap to be paired up with most popular beauty products while its base cap alone conveniently attaches to surplus sized gallon bottles for neat refilling. Designed specifically for the salon industry, this newly launched beauty product has found its home on sinks and shelves throughout salons. For more information about Flip-It! please visit http://www.flipitcap.com/