April 10, 2016
PURECODE’S ADVANCED VAPOR IRON TECHNOLOGY BRINGS HEALTHIER RESULTS WITHOUT THERMAL DAMAGE
New York, New York—Infusion styling is about to be infused with new life, as PURECODE™ launches its new professional vapor iron. This month, the company debuts the Titanium Infuse Pro™ Vapor Iron with Argan Serum Infusion Technology.
Engineered specifically to take advantage of the latest technology. The Titanium Infuse Pro™ optimizes the nurturing benefits of Argan Oil and select cosmetic grade ingredients by heat-sealing the serum directly onto the hair. This creates smooth, shiny, luminous results while shielding hair from thermal damage, so you can straighten as often as you like.
NATURAL ELEMENTS FOR HEALTHIER SMOOTHING
“Beautiful hair shouldn’t be a chemistry project,” says PURECODE™ CEO Tiffany Montanti. “Natural Argan Oil is proven to protect and nourish the hair. So we looked for ways to make it work even better. We hit on the ideal combination, with our unique serum that complements the structure of human hair, and this advanced vapor iron to seal it in. Together, they create smooth, luminous, healthy looking hair, day after day without over drying.”
SALON QUALITY AND CONSISTENCY
Stringent quality standards, superior engineering and a true understanding of a stylist’s needs, sets PURECODE™ apart from the others. In addition, the Titanium Infuse Pro™ operates in a wide range of select temperatures, and maintains heat consistency from the top of the head all the way down to the ends. Whether you’re going for a sleek, straight look or smooth, bouncy waves, it’s easy to get the results you want. All while enjoying the serum’s soft, appealing fragrance makes the process a pleasure.
STRAIGHT UP GORGEOUS
Available in Shimmering Matte Gold or Classic Salon Black, the Titanium Infuse Pro™ represents the values PURECODE™ brings to the hair care market—creative vision, thoughtful design, high-quality engineering and advanced technology, for immediate, long-lasting beautiful results, and healthier hair over time.
June 16, 2016
PURECODE’S HAIR TECHNOLOGY IS GROWING FAST: The new serum collection truly shines—especially with the infuse pro vapor iron
New York, New York— PURECODE™ delivers its latest breakthrough in haircare with the introduction of its new SERUM Collection. Addressing the various needs of all hair types, the PURECODE™ SERUM Collection includes Heat Protector, UV Shield and Vitality—three intensely nourishing, moisturizing products in lightweight, easily-absorbed formulations that bring out the maximum shine, softness and dimension in every strand.
BEAUTIFUL HAIR FROM THE INSIDE OUT
The PURECODE™ SERUM Collection gives excellent results with any styling method. But the line is at its shine-enhancing best when paired with the PURECODE™ Infuse Pro Vapor Iron. This advanced iron heats the serum perfectly as it flows through the titanium plates, safely sealing each strand of hair with a protective layer of shine. It distributes the serum evenly from root to tip, deflecting heat and UV damage, while safeguarding luminosity, dimension and color.
ADDING NEW DIMENSION TO BEAUTIFUL HAIR
Whether you want smooth, straight hair or bouncy curls, PURECODE’s serums produce beautiful results, while preventing dryness, breakage and frizz. While each product is uniquely responsive to specific hair needs, you can expect a smooth, totally touchable texture and a healthy, polished look no matter which one you use. UV Shield provides a barrier against both UVA and UVB rays, to prevent damage, dullness, discoloration and fading, while Heat Protector defends your ends, to keep them from becoming brittle or lackluster. Feeling the need for some extra lift and volume? PURECODE’s Vitality Formula thickens hair, and infuses it with a boost of dimensional body.
These lightly scented Serums never feel sticky or greasy. They’re free of sulfates, parabens and phthalates, 100% vegan, and never tested on animals.
2016: THE SUMMER OF SERUMS
“In the summer, it’s easy to forget to protect our hair against chlorine and UV rays until after the damage is done,” says PURECODE™ CEO Tiffany Montanti. “This season, PURECODE™ changes the game entirely, with serums that seal in the protection you need while you style—before you go outdoors.”
Antioxidant and UV protective Argan oil provide hair with the perfect shelter from the stresses of summer. “For us, Argan isn’t just an ingredient—it’s the core component of all our serums,” says Ms. Montanti. “PURECODE’S UV Shield, Vitality and Heat Protector Serums make it easy to keep hair healthy, hydrated and highly luminous through the challenging summer season, and all year round. “
For further information, images or quotes, please contact:
Nancy Shadlow610-217-7709 n.shadlow@purecodeusa.com