PRESS RELEASE
COSMOPROF JULY 24th-26th 2016
Mandalay Bay Convention Center Las Vegas, Nevada
BOOTH 35241
Discover the future of hair styling with THEORIE, the legendary creator of fine hair tools is proud to introduce the latest in a long line of style transforming products.
Join THEORIE, as they debut their latest beauty innovations for the 14TH EDITION OF COSMOPROF NORTH AMERICA.
The luxury hair care company will showcase the new SAGA, QUANTUM and PURE PROFESSIONAL Liquid Collections on
SUNDAY JULY, 24TH AT THE MANDALAY BAY CONVENTION CENTER IN LAS VEGAS, NEVADA.
THEORIE will be presented by their dynamic team of industry professionals in BOOTH 35241.
THEORIE is passionately dedicated to defying expectations by crafting inspired, innovative salon products that reflect the pulse of the industry and respond to the needs of it’s stylists and clients. We’ve created a prestigious line of curling irons, flat irons, hair dryers and styling products that continue to go unmatched in the industry.
SAGA II
Discover the new extraordinary standard of smooth with SAGA II TITANSCULPT technology. Engineered with revolutionary technology for faster, smoother effortless sleek styles. The Collection features SAGA FLAT IRON, SAGA DRYER and SAGA CURLERS *available in four iconic colors.
QUANTUM
Boasting brains and beauty—the QUANTUM Collection features the most intelligent heat distribution and output in a styling tool to date. The QUANTUM FLAT IRON is precision calibrated with faster, safer heat for perfectly polished styles with less damage.
To compliment the collection, the new QUANTUM SWITCH is a triumph of art, design and technology—created to change the shape of curls forever.
PURE PROFESSIONAL
THEORIE will also debut the recently developed PURE PROFESSIONAL line of liquids. Formulated with an efficacious proprietary Elemental Botanical Complex, these natural formulas are engineered to treat and repair hair. By deeply penetrating to restore moisture, these liquids work to rebuild fragile, flat, frizzy strands. The new line features Shampoo, Conditioner and a Hair Mask in the Volumizing, Smoothing and Restoring Collections.
THEORIE PURE PROFESSIONAL will also include Layering Spray, Dry Shampoo/Conditioning Spray, Heat Shield, Volumizing Spray, and Glossing Serum.
To schedule a meeting for distribution opportunities please contact: Carrie Robinson, VP of Sales—Carrie@YourTheorie.com
For press inquiries please contact: Megan@YourTheorie.com
YourTheorie.com