2016 Cosmoprof North America

 

Jessica Cosmetics Press Release

Jessica Vartoughian, the appointed “First Lady of Nails,” by New York Times, is
the leading natural nail care specialist to Hollywood’s A-list and insiders. For the
past three decades, Jessica’s keen understanding of varying nail conditions and
types has revolutionized the industry and altered the way in which manicures are
offered.
Jessica’s story begins in Romania, where she was raised alongside her siblings
by Armenian parents; Jessica immigrated to the United States in 1962 bringing
with her a traditional European education in caring for hands, feet and nails.
It was this knowledge that would end up assisting her landing a job as a
manicurist in a Beverly Hills department store salon and ultimately would
become the beginning to the epitome of achieving the “American Dream.”
At the height of “I Love Lucy” fame, Lucille Ball stopped in the salon one day
and had Jessica do her nails; this was just the break she needed. It was on this
day Jessica gave what she fondly recalls as “the audition of her life” as she
provided her “signature manicure” resulting in impeccable work that impressed
Lucille so much, she brought some of her celebrity friends back to see Jessica
the very next day.
Over the years, Jessica continued to build a loyal, high-caliber clientele that included the likes of Nancy and Ronald Reagan among
others. It was thanks to such a prosperous career that allowed Jessica to open the country’s “first nails-only salon.”
Jessica Vartoughian
The First Lady of Nails
Interesting Jessica facts:
• First to develop a natural nail system that promotes the health & growth of the nail – Natural Nail Cultivation System®
• First to invent The Natural Nail Transplant®
• Opened the first NAILS Only salon in the world
• First to introduce America to the French Manicure
• First to use heated mittens and booties during manicures and pedicures to soften and soothe skin, a treatment that is
commonly offered in nail salons today
• First to introduce a Soak-Off Gel system that actually protects and promotes nail growth, allowing women to easily
transition between gel and natural nails
It was in the Jessica Nail Clinic, (located on Hollywood’s famous Sunset Boulevard in 1969) that the Natural Nail Innovation was born.
Offering revolutionary, healthy alternatives to traditional nail care, the Jessica Nail Clinic quickly became one of the most popular
salons in Los Angeles, frequented by celebrities, industry executives, trend-setters and devoted beauty gurus which still rings true
Jessica’s unique nail care philosophy is the basis behind each product offered today, in her extensive line, JESSICA® Cosmetics;
designed to meet the specific needs of each nail type. Today, Jessica is the Founder & CEO of JESSICA Cosmetics International,
Inc. - a global company distributed in over 60 countries and offered in the most exclusive spas and salons. Custom formulatio
were designed and made available by Jessica to improve the condition and enhance the beauty of the natural nail; allowing forn as
beautiful foundation to adorn in any of the 200+ custom nail colours JESSICA offers (all Custom Colours are eco-friendly, toluene -,
DBP-, and formaldehyde-free).
JESSICA has expanded into an extensive and un-paralleled, state-of-the-art line of products that covers all nail needs from healing
and treatment to pampering and beautifying, for the healthiest and stunning nails. The compilation of products includes: Custom
Basics, Essentials, Correctives, ZenSpa Pedicure, and Hand & Body Care.
The latest addition to JESSICA and one Jessica is quite proud of is GELeration, the first soak-off gel system that allows for easy
transitioning between natural nails to gel nails while protecting them as they grow; with over 100 colours and counting GELeration
provides a lavish spectrum of colour and 3-4 weeks of manicured perfection.

 

The business of beautiful nails is multi-million dollar industry that continues to grow year after year, thanks in large part to
founder and CEO of JESSICA COSMETICS, Jessica Vartoughian, the “First Lady of Nails.” Like Jessica – one of the only nail
company CEOs who was a professional nail technician herself – JESSICA COSMETICS is renowned worldwide as a leader in its
field and is fundamentally dedicated to the care and growth of natural nails. Her secret? A unique combination of her renowned
Nail Cultivation System and revolutionary GELeration Soak-Off Polish treatment that allows women to easily identify their
ailments and turn to Jessica for long term solutions.
Jessica’s Nail Cultivation System, the cornerstone of the company, is based on the premise that just as there are different skin
types and hair types – and products designed to address each – nails too come in different types, with distinct needs.
Jessica has identified four nail types: dry, brittle, damaged and normal. JESSICA COSMETICS offers specific products formulated
for each nail type, to nourish, balance and correct as needed, promoting healthy nail strength, flexibility and growth.
In 2010, in an effort to provide modern women with a time sensitive solution to beautiful, healthy nails Jessica launched GELeration
– the first soak-off gel product to allow easy transition between natural nails and gel while protecting them as they grow.
Backed by Jessica’s expertise in treating nail types combined with her unique and luxurious product ingredients, GELeration is
an ingenious way for more women to have beautiful, natural-looking nails everyday. Available in 72 of Jessica’s best-selling
Custom Colours and 24 unique GELeration shades, GELeration lasts for more than three weeks with no chipping, peeling,
smudging or fading. Easily applied or removed in minutes by a nail technician, GELeration gives active women the freedom to
look their best without slowing down.
In addition JESSICA COSMETICS has expanded into an extensive and unparalleled, state-of-the-art line of products that covers
all nail needs from healing and treatment to pampering and beautifying, for the healthiest, most dazzling nails possible. The
collection consists of:
• Custom Basics: customized products for specific nail types -- exactly what is needed for lifelong nail health
• Essentials: must-haves for keeping hands, nails and cuticles in healthy, beautiful condition
• Correctives: Jessica’s proven prescriptions to correct problems caused by stress, hormonal changes and misuse
• ZenSpa Pedicure: the sophisticated, state-of-the-art, full-service pedicure system…a vital therapy catering to individual
needs for total comfort and well-being
• Hand and Body Care: Dreamy Creams and lotions such as delicious Body Treats extend the natural beautification
process beyond nails
• Over 200 Custom Nail Colours: from classic and classy to trendy, yet tasteful, Jessica’s shades are high-shine, longlasting
formulas
Today, after over 30 years of being at the forefront of the nail care industry, the JESSICA system and product range is successfully
offered in over 48 countries. You can also experience a signature JESSICA Manicure and Pedicure at her star studded
Jessica Nail Clinic in Beverly Hills or at her newest salon Jessica from Sunset – which is a full-service salon and day spa where
guests can also indulge in an array of other services such as hair cuts/color and styling, brow shaping and facials.
Furthermore, JESSICA COSMETICS is committed to the education of Nail Cultivists throughout the world through its extensive
educational program for nail professionals. Master-level classes and seminars offered at The JESSICA Academy in Los Angeles
and at various locations throughout the United States promote the concepts and techniques perfected by Jessica Vartoughian
for definitive care of natural nails.

 

Steps away from the constant hustle and bustle of Sunset Boulevard, one finds an unexpected oasis of
natural nail care and world-class service that cannot be found anywhere else in the world… literally!
Known as the “First Lady of Nails,” Jessica Vartoughian founded Jessica Nail Clinic in 1969. Being the first
nail salon of its kind then and now, Jessica Nail Clinic still remains the foremost center of natural nail care
with its unique manicure technique and exceptional treatments created by JESSICA.
Frequented by celebrities of film, television, politics and society, as well as those who simply want lovely
natural nails, the Jessica Nail Clinic offers elite services that exceed the everyday manicure and pedicure.
Upon arriving, clients are cared for by trained technicians, known as “Nail Cultivists” who have all been
trained and certified in Jessica’s Nail Cultivation System® by JESSICA herself. Before the manicure even
begins, each Nail Cultivist analyzes the client’s nails and prescribes a precise regiment based on the nails’
condition which is used throughout the manicure and pedicure.
Tiny tears are mended and broken nails are naturally repaired featuring JESSICA’s innovative nail care line
– the first of its kind in the industry. Hands are snuggled into warm mittens and feet into booties to help dry
skin absorb rich moisturizers. A Jessica Nail Care machine (created for JESSICA) gently smoothes the
cuticles and stimulates circulation to prepare them to be pushed back using a linen towel instead of harsh
metal instruments. Hands, arms and feet are so expertly massaged, the client turns into butter.
In addition to using JESSICA’s hand crèmes that soften hands, feet, and cuticles, the Nail Cultivist creates
a smooth canvas for application of polish with JESSICA’s large assortment of customized base coats
based on the client’s nail type, followed by a shade from JESSICA’s vast collection of custom-colours.
JESSICA’s signature topcoats protect a manicure for days while the line’s other unique products restore
life to dry, damaged and problem nails. The result of all this pampering is naturally beautiful nails with no
artificial additives. No tips or fills. No abrasive filing. That is the beauty of a JESSICA manicure and
pedicure.
Exclusive, cozy room with comfy couches to dry their nails (don’t use fans to dry nails) and chit-chat.
Tables: in one hour: pedicure and manicure at the same time in one hour Jessica specially designed the
custom-made tables so that they can sit back in comfort and have their manicures and pedicures done at
the same time.