Zurich-Switzerland, 19th May 2016, LOOP Black Whitening by Swiss oral care company megasmile won Red Dot Award: Product Design 2016, the international distinction for high design quality.
With the introduction of the LOOP toothbrush, Swiss brand megasmile has added another world first to its'product portfolio. The handle, which is shaped like a loop, was specifically designed to absorb harmful pressure on the teeth and gums. LOOP weighs only 12g and is thus probably the lightest toothbrush available. The LOOP brush head contains integrated charcoal particles that gently polish and whiten the teeth. The brush handle was developed by Swiss design company AIM studio, under the supervision of product designers Fabienne Meyer and Urban Würsch.
“LOOP is much more than just a design object,” the designers commented. “Very often, the pressure of the brush damages teeth and gums. Patients who brush too hard risk enamel wear, as well as permanent gum damage , resulting in sensitive teeth that are more prone to caries. We found a solution to this problem through a special design. The LOOP toothbrush handle functions like a buffer. The loop shape absorbs the tension from the hand during brushing. Moreover, the LOOP brush head is relatively small and easily reaches every corner of the mouth during brushing.”
5200 products registered for the Red Dot Award
Participants from 57 nations had registered about 5,200 products and innovations for the Red Dot Award: Product Design 2016. Only products which set themselves apart considerably through their excellent design receive the sought-after quality seal from the international Red Dot jury.
The independent expert panel assesses each entry strictly and fairly, live and on site, according to criteria such as degree of innovation, formal quality, functionality and ecological compatibility. Professor Dr. Peter Zec, founder and president of the Red Dot Award: “With their performances, the Red Dot winners not only demonstrated an extraordinary design quality, but they also showed that design is an integral part of innovative product solutions.”
Pictures are available on press.megasmile.com/design
Press Contact:
Nadia Saadi
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www.megasmile.com
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About megasmile
The Swiss brand megasmile develops innovative clinically proven oral care products. The brand combines clear design and high functionality with Swiss quality. megasmile was founded by dentist Dr. Roland Zettel in 2007. megasmile invented the Black Whitening manual toothbrush and the first sonic whitening toothbrush SONIC Black Whitening, two world firsts that brighten the teeth. 2013 megasmile's Black Whitening manual toothbrush won the internationally renowned GOOD DESIGN award. 2015 the Black Whitening won gold by the German Design Council. 2015 megasmile SONIC Black Whitening won the GOOD DESIGN award and was honored by the German Design Council with the Special Mention Award. In addition, the SONIC Black Whitening won the Red Dot Award: Product Design 2015. The megasmile LOOP Black Whitening won the Red Dot Award : Product Design 2016.
About the Red Dot Design Award
In order to appraise the wide scope of design in a professional manner, the Red Dot Design Award is broken down into the three distinct disciplines: the Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. The Red Dot Award is organised by the Design Zentrum Nordrhein Westfalen in Essen, Germany. With more than 17,000 entries in 2015 alone, it is one of the largest competitions in the world. It was in 1955 that a jury convened for the first time to assess the best designs of the day. The name and brand of the award were developed in the 1990s by Red Dot CEO, Professor Dr. Peter Zec. Since then the sought-after “Red Dot” is the revered international seal of outstanding design quality.