Cromatique Launches at COSMOPROF
Cromatique offers the ultimate professional hair color palette with unsurpassed beauty and health benefits for the discriminating and conscientious color artist.
Costa Mesa, CA – (July 24, 2016) Exhibiting for the first time at COSMOPROF in Las Vegas Nevada, La Krèmm Inc. is pleased to unveil Cromatique professional hair color to the American market.
Designed for the discriminating and conscientious color artist, Cromatique’s permanent hair color system offers 100% grey coverage in just 30 minutes. This low ammonia, anti-irritant color provides soothing and conditioning benefits and makes use of a no-drip, cream stabilized oxidizing agent, so color stays put during the process.
With its signature LK Complex, the Cromatique color system offers: vibrant, long-lasting reds; brilliant, true color brunettes; shimmery warm goldens; and perfect self-correcting ashes.
LK Complex
Cromatique’s natural three-ingredient LK Complex combines ancient restorative ingredients with modern technology for the ultimate in hair and scalp protective properties.
The use of hair coloring can result in allergic reactions and/or skin irritation in some individuals with symptoms that can include redness, sores, itching, burning sensation and discomfort. Boswellia serrata, the first ingredient in LK Complex, reduces these adverse effects thanks to its powerful anti-inflammatory and analgesic properties.
One of the most ancient and highly valued herbs in Ayurveda, a system of traditional Hindu medicine native to India, is Boswellia serrata. It’s anti-inflammatory and analgesic properties have been recognized and utilized since 5,000 BC.
The second ingredient in Cromatique’s LK Complex is Neem oil. The benefits of Neem oil make it an excellent skin and scalp care ingredient. It relieves dry skin and soothes itchiness, redness and irritation, which make it highly effective in treating dandruff. Particularly high in vitamin E and fatty acids, Neem oil quickly penetrates the outer layer of the skin, restoring the protective barrier and preventing moisture loss. It helps rejuvenate skin cells, promote hair growth and restore elasticity.
In addition, Neem oil contains carotenoids, which provide high levels of antioxidants that defend against age-promoting free radicals and protect skin and hair from environmental damage. It also improves general skin health and immunity, combating bacterial infections.
The third ingredient in Cromatique’s LK Complex is Sesame oil. Highly nourishing, healing and lubricating, Sesame oil has abundant beauty benefits and is ideal for scalp health and hair growth. It is enriched with Vitamin E, B complex and minerals such as magnesium, calcium, phosphorus, and protein, which strengthens the hair from the root and nourishes deep within the cortex.
As a natural leave-in conditioner and mask, Sesame oil provides soothing, tranquilizing, revitalizing and protective properties. It revitalizes damaged hair by penetrating and nourishing the hair and scalp, locking in moisture. Sesame oil also forms a protective coating around the hair shaft beginning at the scalp, which protects against harmful ultra violet rays and the damaging effects of pollution.
With its signature LK Complex, the Cromatique professional hair color system offers great coverage and vibrant color results with soothing and conditioning benefits. Cromatique leaves hair soft, shiny and touchable with amazing, long-lasting color.
“We’re really excited about launching Cromatique at COSMOPROF,” states Daniel Vazquez DMR, CEO and President of La Krèmm, Inc. “After years of researching ingredients and testing formulations to find the best options, we’re proud to not only offer beautiful color with 100% grey coverage but to do so with soothing and restorative benefits. It’s an important aspect that we’re really passionate about… We like to think of ourselves as a boutique color line for the discriminating and conscientious color artist.”
For more information about Cromatique, please visit www.cromatique.us.
About La Krèmm Inc.
La Krèmm Inc., parent company for Cromatique, is a socially conscientious firm with corporate headquarters in the first recognized LEED Green Building on the West Coast and an EMAS, GMP, ISO 14.001, and ISO 9001 certified facility is Spain. La Krèmm Inc. never tests on animals.