HOUSTON, TX – The beauty industry has gone through a makeover and consumers of all ages are
gravitating to products and tools that allow for experimentation and individuality. Launched in April of
2015 through a worldwide home shopping network, blendSMART is a first‐of‐its‐kind automated
rotating makeup brush system that recently launched on Sephora.com. While
the skincare industry has adopted innovative technology, with automated sonic cleansing tools like the
Clarisonic, blendSMART is the first to utilize it in the makeup application space.
The brush’s calibrated head spins at 190 RPM using a consistent buffing technique that provides
customers with airbrush‐like results. The ergonomic handle is contoured for both comfort and control
and was design engineered with a self‐standing base. Additionally, the handle comes with a pop‐off
interchangeable brush head made of premium synthetic fibers which also feature an anti‐bacterial
treatment. The blendSMART starter kit comes with a foundation brush head, automated handle, and
long‐lasting lithium battery.
“I have been in the makeup industry for over 20 years and what I am asked again and again is how to
achieve natural looking results. blendSMART ‘s spinning application blends your makeup into the skin
and eliminates lines, streaks, and because you use less makeup, you don’t get that heavy foundation
effect in wrinkles and creases,” explains nationally recognized makeup artist Victoria Callaway.
On March 22nd, blendSMART launched online at Sephora.com. blendSMART appears to be in
alignment with Sephora’s recent investment in its San Francisco based “Innovation Lab”, whose
mission is developing and testing new technology for stores and e‐commerce. With an enhanced
standing handle design and anti-bacterial brush heads, the new blendSMART starter kit retails for $69.00
and additional blush and powder brush heads can be purchased separately for $26.00 each.
For more information, please visit www.blendsmart.com.
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