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[2015 This Year's Product video] Biellee Showcases Luxury Bio Cosmetics, Which Build Solid Foundation for Skin
The bio cosmetics that Biellee (www.biellee.co.kr) showcased received an award in the cosmetics
category at "VIP ASIA Awards 2015", which was hosted by Global News Network AVING News.
The company showcased not only functional cosmetic lines but also various basic skincare product lines.
The domestic bio technology discovered the hidden effects of bee pollen, which is believed to be Cleopatra's
skincare secret. This led to the creation of Biellee, a functional cosmetic brand with secrets of nature.
Bee pollen is the main ingredient of royal jelly, and it is a complete food with various nutrients that are
essential for health. It is known to have been used for skincare and health foods since ancient times.
It has been already known for thousands of years that bee pollen contains diverse ingredients that can
lift natural healing power. This enhances the physiological functions and skin regenerative power.
However, domestic and foreign researchers could not discover a way to extract the useful ingredients
from bee pollen. This was because of the hard cell wall. The secrets of bee pollen were locked in the hard shell.
Recently, researchers from ISBiotech, using cutting-edge nano technology, have discovered the secrets
of bee pollen's cell wall for the first time in the world. They were able to successfully extract natural
ingredients from the bee pollen in their natural form
ISBiotech marketing director Kim Wan-gyu said: "In the shell of the bee pollen, there are proteins,
carbohydrates, 17 kinds of minerals, 18 kinds of amino acids, 16 types of vitamins, and a variety of enzymes."
"By using our technology, we discovered that those ingredients have 6.5 times stronger antioxidant
effects and various functions for skin brightening, moisturizing, lifting, anti-wrinkle protection,
and anti-inflammation effects. We have applied for and registered patents."
(Picture description: A panoramic view of "VIP Asia Awards 2015" event hall)
"VIP ASIA Awards 2015", an awards ceremony that recognizes 100 brands that have brought honor
to Asia, was held in the Grand Ballroom at Grand Hyatt Hotel on November 25. Two hundred guests,
including those from award-winning companies and related officials, participated in the event.
In particular, this year, the event prepared a video documentary to celebrate the 10th anniversary.
The documentary received much attention by delivering on the mega-trends of the global market
and keen strategy and know-how of advancing into foreign markets, which were gathered by reports
worldwide in the past decade.
Furthermore, foreign press in partnership with AVING News visited the event and had interviews with
participating companies. After the awards ceremony, they conducted in-depth reports and reported
them across the Asian region at "After Press Media Day".
"VIP ASIA Awards" is an awards ceremony that selects products originating in Asia that can lead the
way in global history, culture, and economy -- all the while giving value to the Asian region.
The purpose of the event is to pass down the value to future generations. Each year, the event
has selected 100 products, people, promotions, and places that will bring and has brought honor
to Asia in the last 10 years. The event acts as a bridge for domestic companies' overseas expansion
through the simultaneous reporting of news in English and Chinese.
→ Go to 'VIP ASIA Awards 2015' news page