“Why Should We Sell EBIN New York's Products” October, 2015 BNB Magazine
EBIN New York sells hair care products as well as hair, which is not a surprise at all. It is not easy to supply both hair and hair care products- How can this young company manage to supply both products and be successful?
“24 Hour Edge Tamer is sought after the most among hair care products, and it is one of the top profitable products in our company. 24 Hour Edge Tamer is known for its 24 hour hold, easy to style, great scent- What’s more is that, it doesn’t flake at all, bringing out a lot of compliments from famous celebrities and beauty bloggers from Youtube.” James Park, Vice President of EBIN New York, explained.
24 Hour Edge Tamer, that has been selling through word-of-mouth, was only released in one size originally, but it is now available in various sizes- 2.7 oz, 4,1 oz, 8.25 oz with three types- Ultra Super Hold, Extra Mega Hold, and Extreme Firm Hold, which has different colored containers and covers depending on the level of hold, allowing consumers to choose the products more efficiently.