2016 Cosmoprof North America

 

Take My Face Off® Introduces The Mitty™, The Mitt Made Modern™

PRESS RELEASE FOR THE MITTY™                                        

 

FOR IMMEDIATE RELEASE

 

The Mitty™ is The Mitt Made Modern™­­–the simple, stylish,

and effective way to cleanse your skin.

 

The explosion of new skin cleansing tools continues, with most products falling into one of three categories—single-use disposables, battery-operated appliances, or traditional washcloths made from alternative textiles.  However, all the innovation still leaves consumers with a “Goldilocks” dilemma—nothing is just right: 

  • Disposables are filled with preservatives that can cause skin reactions, not to mention creating waste. 
  • Battery-operated appliances are expensive, complicated, and too harsh for many users. 
  • And many new washcloths are still bulky, unattractive, and may encourage users to cleanse with friction alone, which results in aggressive tugging.

 

The Mitty™ to the rescue!  With an ingenious design, luxury textiles, and a stylish shape, the patent-pending Mitty™ is a one-stop solution to the whole family’s cleansing needs. 

 

The Mitty™ family of products has something for every skin and every budget—women, men, children, and babies will find a Mitty™ that fits their needs:

  • The Original Mitty™, a gentle all-purpose cleansing tool that enhances the décor of any bathroom
  • The MiniMitty™, a set of three miniature marvels that fit on adult fingers or children’s hands
  • The Mitty™ for Babies—a beautiful Mitty™ set available in two color schemes, includes one Mitty™ and two MiniMittys™ for gentler, less stressful bath times
  • The Crush™, an ultra-soft cleansing mitt for sensitive skin; includes the plush Detailer™ tool for targeted cleansing and makeup removal
  • The Ex™, the gentle-yet-effective exfoliating and cleansing mitt; includes the plush Detailer™ tool for targeted cleansing and makeup removal
  • The Blackout™, a set of five reusable, washable, and totally revolutionary makeup removal pads

 

The Mitty’s™ History

The Mitty™ is the flagship product of Take My Face Off®, a Los-Angeles based company that creates innovative skin cleansing products.  An early version of the Mitty™ was introduced in the inventors’ area of a major baby products trade show in 2015.  The overwhelming response convinced founder Amanda McIntosh that the Mitty™ was destined to find a wide audience. 

 

Instead of responding to retailers’ requests to bring the baby version of the Mitty™ to market, Amanda decided to follow through with her initial vision—a line of luxurious, stylish, and highly innovative tools for a variety of needs and budgets.

 

After nine more months of development, testing, and market research, Amanda debuted the inaugural line of Mitty™ products at the Cosmoprof North America trade show in Las Vegas in July of 2016.

 

Take My Face Off, Inc. has a robust pipeline of patent-pending innovations at various stages of development.  These include complements and add-ons to our existing products, as well as future category creators. 

 

Bold creativity, attention to detail, and community engagement are the company’s hallmarks.  As Take My Face Off prepares to ship its first orders, it’s also working with Los Angeles community leaders to identify organizations with whom it can partner in its desire to assist those affected by mental illness, and families and individuals who are faced with homelessness.

 

 

 

For company or product information, contact:

info@takemyfaceoff.com

626-720-3278

 

or visit:

takemyfaceoff.com