CPNA 2017

 

Blackwood™ For Men Launches in ULTA Beauty Stores

Premium Men’s Grooming Line Blackwood™ For Men Launches in

Ulta Beauty Stores Nationwide

New York, NY – Blackwood™ For Men, revolutionary men’s grooming and lifestyle brand, is excited to announce its new retail partnership with Ulta Beauty, the largest beauty retailer in the United States. The brand’s innovative line of paraben-free and cruelty-free hair care, face and body products is now available on Ulta.com, and will be in brick and mortar stores beginning in mid-April.

“We’re thrilled about this partnership,” says Geoff Heminway, Creative Director of Blackwood™ For Men. “For our first in-store retailer to also be the largest beauty retailer in the U.S. is truly an ideal situation for us, and one that we believe will benefit everyone involved. Blackwood™ For Men will now be available to an even broader segment of customers while also offering an experiential touch point for consumers.”

With the launch at Ulta Beauty stores nationwide, Blackwood™ For Men will be able to expand its following and better meet the growing demand for men’s grooming products across the country. Because the brand’s product offerings span the hair, face and body care categories, Blackwood™ For Men has garnered a strong foothold within the grooming category and thus satisfies all the needs of the modern man.

Blackwood™ For Men is dedicated to elevating the essence of the modern gentleman by offering the finest grooming products at an accessible price. The prestige collection combines high-grade botanicals with advanced technology from Japan in products that cleanse, protect and nourish your body. Formulated with soothing and hydrating ingredients such as Tanakura Clay, Licorice Root, Tsubaki Oil, Green Tea, and Activated Charcoal, each product contains a meticulously researched blend, designed specifically to meet the needs of men.

For more information on Blackwood™ For Men, please visit the brand’s website or contact Brittanae Casper of Wetherly Group (212.966.6467 / brittanae@thewetherlygroup.com).

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