PreHeels, a revolutionary skin-protectant spray, launches today to save your feet from blisters. This breakthrough formulation brings together science and beauty to create the ultimate partner product for your shoes.
PreHeels is an aerosolized spray that creates a strong, invisible barrier on the skin that blocks friction and prevents the blisters and irritation often caused by shoes. PreHeels is hypoallergenic and dermatologist-approved.
“We developed PreHeels to provide a smarter and more effective solution to a universal problem,” says PreHeels co-founder, Dana Ward. “Existing products are either greasy balms or creams that do not work and quickly rub off on your shoes, or bulky, unattractive bandages that only can be used in a limited number of places on the foot.”
By contrast, PreHeels quickly dries – in less than 90 seconds - into a breathable barrier that stays in place and won’t rub off on your shoes, and because it is completely clear, it works with all skin tones and won’t compromise your style. The aerosolized delivery ensures that the protective coating conforms perfectly to the unique shape of your foot for optimal coverage, while making it easy to apply to hard-to-reach spots like the back of your heel.
The development of this innovative formula required a significant scientific effort. As Adam Kolom, co-founder of PreHeels, explains, “it took three years of research and development to achieve the unique mix of properties that the product delivers: strong anti-blister protection, but in a flexible, clear and fully washable coating that is both easy to apply and easy on the skin.”
PreHeels doesn’t just work with heels. The formula is designed to provide highly versatile skin protection from any type of shoe that might rub you the wrong way—whether heels, flats, sandals or sneakers—or from many other common sources of skin-chafing such as bra straps or shorts while running, biking or exercising. PreHeels is sweat and moisture resistant, but washes off with soap, water & a light scrub, and its portable size makes it the perfect daily companion product for work or play, at home or on-the-go.
PreHeels is currently available in two sizes: mini (1.5 oz, ~30 applications) for $14.99 and full (2.5 oz, ~50 applications) for $22.99, and can be purchased at PreHeels.com, Amazon.com & select retailers.
PreHeels is made in the USA and the team believes in science’s ability to make the world a better place. 5% of all PreHeels profits will be donated to the Cancer Research Institute to support its innovative work on a new, smarter class of cancer treatment called immunotherapy, which harness the unparalleled power of the human immune system to find and eliminate cancer cells. Learn more at CancerResearch.org.
About PreHeels:
PreHeels introduces a new product category at the intersection of beauty, fashion & lifestyle - an aerosolized spray that creates a strong, invisible barrier on the skin that blocks friction and prevents the blisters and irritation often caused by shoes. PreHeels is hypoallergenic, dermatologist-approved, and developed through years of scientific research to provide all-day or all-night anti-blister protection. The product is currently available for purchase on the official website, and will expand into retail later this year. The company is currently developing other science-based beauty and consumer products. Visit www.PreHeels.com for more information.
“It’s revolutionary because, well, it actually works.”
– Bravo
“All in all, it’s freaking brilliant.”
– InStyle
“I’d never thought I’d say this, but I actually forgot I was wearing heels.”
– Byrdie
“I wish I had this when I was playing in the NFL.”
– Michael Strahan on Good Morning America
“The internet is going crazy for this anti-blister spray.”
– Allure
“Genius!”
– Cosmopolitan
“This spray is a miracle!”
– Huffington Post
“I was thrilled to find that my shoes were instantly ten times more comfortable.”
– Bustle
“I walk the Breast Cancer 3 Day Walk… Normally I get blisters, but this year ZERO! This stuff
worked great!!!” – BuzzFeed