Dallas, TX (March 01, 2017) — Beauty brand, CoCo | Conscious Collective® continues to delight with its new hair care line of authentically natural cleansers, conditioners and styling products. CoCo | Conscious Collective is the only authentically, certified natural alternative that allows women who do not compromise on the quality of the ingredients they put on their tresses to protect and style their hair straight or curly. There are two multistep regimens appropriately named Straight Transformations™ and Curly Concoctions™ for all the ways we women wear our hair. The brand promises to protect and promote the interests of ingredient-conscious women by offering 97-100% botanically derived, mostly certified natural formulas. CoCo | Conscious Collective offers nontoxic alternatives to other products that still contain toxic preservatives, synthetic conditioning systems without disclosure, harsh petrochemicals and animal by-products. Almost all of the products are Natural Products Association certified. In 2016 the company re-invested up to one dollar of every product sold back into the Glow Effect Centre for Women and Girls in Masaka, Uganda and will continue to support socially conscious causes founded by women that support the development of women entrepreneurs in underserved global communities.
Megan Johnson, Founder and CEO of Pure Alchemy Products, makers of CoCo | Conscious Collective, worked in consumer packaged goods within the ethnic hair care industry for years. Johnson became increasingly dissatisfied with the lack of credibility in claims and care for what women of color put on their bodies. Johnson decided to step out in her own entrepreneurial pursuits with the product line to assert her passion for the preservation of women’s trust in their personal care and women’s economic sustainability. When asked about her motivation to start the line, Johnson says, "I noticed a need to offer women choice in their personal and hair care products; through versatility in styling methods and through reestablishing credibility in the term "natural." As women of color, we have historically allowed the very loose use of the terms "natural" and "organic" in our product claims and have let companies, even those owned by men and women like us, take advantage of this for too long. CoCo | Conscious Collective is
different in that we offer transparency and informed choice through a certified natural alternative, all while supporting women, like us, who want to support themselves and their families."
Current customers describe the products as moisturizing, gentle, and resulting in healthier looking and feeling hair. To date, the brand can be purchased from esteemed online retailers TexturesNaturalHairCare.com, NaturallyCurly.com, Target.com, among several others and select beauty supply stores. More information on CoCo | Conscious Collective can be found at the brand website CoCoConscious.com.
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CoCo | Conscious Collective is a brand of Pure Alchemy Products. The company is socially conscious, offers authentically, certified natural personal care products and is passionate in its pursuit of a high quality of life for all women. For information on CoCo | Conscious Collective, visit www.cococonscious.com. Connect with CoCo | Conscious Collective on Facebook at facebook.com/CoCoConscious or Twitter @CoCoConscious. For media inquiries contact media@cococonscious.com.