Las Vegas, NV (May 12, 2017)—Vegan and gluten-free professional hair care brand, Kavella (http://kavella.com/) recently announced their participation in Cosmoprof North America’s upcoming Las Vegas event. The brand was selected to showcase their products in CPNA’s Discover Green program, exclusively for eco-friendly and sustainable beauty. To kick off the event, Kavella is also participating in CPNA’s BOUTIQUE program, an area for visitors to purchase deluxe samples with all proceeds being donated to the renowned Look Good Feel Better Foundation. Cosmoprof North America Las Vegas is July 9 to July 11, 2017 at the Mandalay Bay Convention Center. You can find Kavella at Discover Green Booth #26.
"Cosmoprof North America is our first time exhibiting at such a large event. Kavella has grown organically over social media and has developed a loyal fan base. It’s time to grow the brand in other arenas,” says Founder Ashley Feinberg. “I’m excited for Kavella to participate in the Discover Green program. We’ve worked hard to push our vision of high performing, clean hair care. I’m proud to be associated with other mindful beauty brands with similar missions.”
The name Kavella is a blend of ‘kavela’, meaning lotus flower, and ‘bella’, meaning beautiful. In harmony with the company’s values, the lotus flower is a symbol of purity. Kavella’s mission is simple: to create high quality, vegan hair care products that produce beautiful results. Each formula is carefully developed without synthetic fragrances, gluten and other potential impurities to promote healthy products for all hair types. Kavella has also partnered with various charities that fight against animal cruelty and promote animal welfare. The brand is dedicated to the environment and is working to package their products in Post-Consumer Recycled PET bottles and jars which have a 60% lower carbon footprint than their virgin counterpart. Join Kavella for their first time in CPNA’s Discover Green program on July 9 to July 11, 2017 at the Mandalay Bay Convention Center at Booth #DG 26.
To request samples or more information, please contact Ashley at ashley@kavella.com.