Blue Beautifly, botanical skincare company, announces its certification as a B Corporation
Oakland, CA – Blue Beautifly, a manufacturer of botanical, organic, Non-GMO, and cruelty-free skincare products, is pleased to announce its certification as a B Corporation in 2016. This certificate signifies Blue Beautifly’s most genuine intention to not only produce superior products, but also to do so in a manner that benefits all those who are impacted by the company’s operations, including raw material suppliers (e.g., farmers), its employees, local communities, and, of course, the planet. In a profound departure from traditional corporations, Certified B Corporations are mandated to look beyond financial gains and consider the well being of employees, suppliers, community, consumers, and environment when making business decisions.
“In an industry riddled with deceptive promises, gross misrepresentations, and obscene exaggerations, we aspire to be the beacon of change as an authentic brand with genuine products made of wholesome natural ingredients.’” said Vida Karamooz, PhD, CEO of Blue Beautifly. “Relying solely on the goodness of Mother Nature, we have formulated highly effective products that are 100% natural, organic, non-GMO, and cruelty-free. With our foundation anchored squarely on the principles of integrity, quality, and transparency, caring for our consumers, employees, suppliers, community, and the planet comes naturally.”
Since its inception, Blue Beautifly has been steadfast in its promise to formulate products based on ancient traditions of using natural ingredients to reveal the skin’s natural beauty, nourish the body, and uplift the spirit. Furthermore, the company is unwavering in its commitment to conduct its business affairs in a manner that expresses its love for the planet and care for its customers as a key differentiator to others in the marketplace. With each step in honoring its corporate principles, Blue Beautifly seeks to have a subtle, but significant, positive influence on the health and beauty industry. The core of its business model is empowering consumers with the knowledge of the toxins in personal care products so that consumers are less vulnerable to false claims of instant beauty and health by unscrupulous manufacturers.