CrystalsForNails.com
Swarovski Authorized Reseller
PRESS INFORMATION
NEW LOOK, NEW COLORS & NEW PRODUCT LINE EXTENSION OF SWAROVSKI® CRYSTALPIXIE™ AT CRYSTALSFORNAILS.COM
CrystalsForNails.com debuts the new look of Swarovski® Crystalpixie™ products. A revolutionary high-brilliance option for 3D nail art featuring hundreds of tiny cut and smooth crystals. When poured over polish or gel manicures the effect is as mesmerizing as fingers dipped in stardust. The new and improved innovations, launched in June 2017 includes the line extension and rebranding of Crystalpixie™ to Crystalpixie™ Petite, differentiating this finer grain crystal mix from new larger, funkier Crystalpixie™ Edge. With hot colors, new package options and unmatched quality and brilliance, both Petite and Edge offer unique visual texture and endless design possibilities.
Luscious New Colors - Crystalpixie™ Petite
Crystalpixie™ was introduced in 2015 in four classic colors and effects, including best-seller Cute Mood, a girly, playful, go-anywhere iridescent. With a successful launch, the next season added four additional hues to the original lineup, and now five saturated new colors have been added with the rebranding: Sunshine Kiss, a trendy golden yellow; Jungle Green, lush and luxurious; Ocean Dreams, a hypnotic azure; Fruity Orange, a regal tangerine; and the sultry, juicy berry shade of Love’s Passion.
More Size Options - Crystalpixie™ Petite
A new 10 gram size of Crystalpixie™ Petite in a pretty, lidded jar features a large opening for cleaner application of your Swarovski® crystals. No need to pour over the nail, just dip a finger directly into the jar. Both the original 5 gram and the new 10 gram package size make an attractive and intriguing display right on the manicurist’s worktable.
Eye-Catching New Visuals - Crystalpixie™ Petite
The Crystalpixie™ Petite rebrand also features an upgraded package design for strong visual allure and a clear promise of quality with the Swarovski® Create Your Style logo at the head. The attractive and easy point of sale display, previously only available filled, is now being offered separately for color customization.
New Product for Nail Art - Crystalpixie™ Edge
Launched alongside the Crystalpixie™ Petite rebrand comes a new product option for nails, Crystalpixie™ Edge. These larger cut crystals are bi-cone, faceted to a point and making a strong statement in sparkling elegance. Crystalpixie™ Edge debuts in six rich colors and effects, including mod minimalist White Ballet; Seafoam, glistening like tropical turquoise waters; Cute Mood, a favorite in Crystal AB; Purple Blossom, warm and romantic; Heart’s Desire, igniting red hot; and Sahara Blue, taking inspiration from faraway lands and starry desert skies.
All 13 Crystalpixie™ Petite and six Crystalpixie™ Edge colors and effects are available from CrystalsForNails.com.
CrystalsForNails.com
CrystalsForNails.com by Rhinestones Unlimited is the beauty distributor’s complete source for Swarovski® crystals for nail art. As a Swarovski® Authorized Reseller and a lead packaging partner of Swarovski® North America, we provide solutions to educate, equip, and inspire your salons and nail technicians so they can confidently give their customer the unsurpassed quality and unmatched brilliance of Swarovski® crystal.
As a packaging partner of Swarovski® North America, we provide our customers customization and access to the entire Swarovski® crystal collection - over 100,000 styles in 150 colors to create with. Through small quantity repackaging options and no order minimums, we bring convenience and accessibility to a premium product, allowing both distributor and beauty professional to stay on top of the changing nail art trends.
The CrystalsForNails.com website provides solutions to educate, equip and inspire your salons and nail technicians, so they can apply the unmatched brilliance of Swarovski® crystal with confidence.
CrystalsForNails.com is presented by Rhinestones Unlimited, a family company based in Minneapolis, Minnesota, who is proud to celebrate 20 years in business as a leading crystal distributor and an industry influencer.
Swarovski® Crystals
Swarovski is the premium brand for the finest crystal embellishments since 1895. It is recognized for its innovative excellence and its collaborations with top-class designers and brands in the fashion, jewelry, accessories, interior design, and lighting industries across the globe.
Available in myriad colors, effects, shapes, and sizes, crystals from Swarovski offer designers a fabulous palette of inspiration, and are produced according to the innovative, lead-free* Advanced Crystal standard. Born out of a passion for detail and high-precision cutting, these precious ingredients impart refined glamour to everything they embellish. They can be recognized by the ‘MADE WITH SWAROVSKI CRYSTALS’ seal, which serves as a certificate of authenticity that identifies products made with genuine Swarovski crystals.
A family-owned company for more than 100 years, with values rooted in integrity, respect, and excellence, Swarovski is noted as much for its ethics in business as for its contemporary artistry and innovative flair.
* Crystal glass and all other materials containing 0.009% lead or less.
For further information and PR material, please contact:
CrystalsForNails.com by Rhinestones Unlimited
Angela Peery
apeery@RhinestonesUnlimited.com
952.848.0133
www.CrystalsForNails.com