CONTACT: Jerry Ambroise, Vice President Rex Innovate - jerry.ambroise@rexinnovate.com / 516-850-4041
WHAT: The Grip-a-Baby™ Gripsuit™ is a bodysuit for infants made of luxuriously soft fabric, featuring innovative and safe 3D GEL-INK GRAPHICS which feel super-grippy on the outside, and super comfy on the inside. The special ink allows a caregiver to get a sure grip on the baby, and the designs will ensure that the infant will look stylish too.
WHERE: The Grip-a-Baby Gripsuit will be launched at The Juvenile Products Manufacturers Association show in Orlando, Fla. April 10-13, 2019. Booth C-5 in Start Up Central.
WHO: Two members of our team, Colleen and Mike, were handling their newborn daughter. Her little bodysuits looked cute but proved too slippery for comfort on a few scary occasions. They wanted to get a better hold on their baby, but their search for grippy baby clothing yielded nothing. Necessity, as they say, is the mother of invention!
Mike and his brother, Jerry, have collectively worked in the apparel industry for more than 30 years. They utilized their know-how, contacts, and a test group of 9 caretakers with their 12 babies (and lots of 10-pound bags of rice!) to create multiple prototypes until the innovative Gripsuit was perfected. No babies were dropped along the way, and every skeptical member of the test group was sold the moment they held their baby in a Grip-a-Baby Gripsuit. They got a better grip!
HOW TO PURCHASE: Spring & Summer collection for sale at www.gripababy.com.
ABOUT REX INNOVATE: Rex Innovate is the creator of Grip-a-Baby. Stay tuned for more innovative products coming your way soon.
Grip-a-Baby… a better grip… Grip-a-Baby… a better grip… Grip-a-Baby… a better grip