January 12, 2017: New York
ECRU New York prestige beauty company whose rich heritage in the world of beauty, wellness and fashion introduces ECRU New York Beauty. Staying true to their DNA, the company has curated an edited collection of, the must-try, must-have make up essentials of every New York fashionista.
ECRU New York Beauty unveils 10 Velvet Air lipsticks infused with the newest texture transforming technology in beautiful sleek black matte (magnetic top) tubes. “Our dedication to products that treat and perform is so evident in this collection”, states Dee DeLuca-Mattos, Vice President of Marketing. “We have a lipstick that has a chameleon texture that transforms from a beautiful rich satin and with a swipe of your finger turns into a highly pigmented matte shade, hugging the lips in weightless moisture.”
ECRU New York Beauty is also launching RUNWAY Lash Amplifying Mascara. The unique formula offers fuller lashes, amplified length, lift and curl. ECRU New York Beauty is a reflection of the Clean. Fresh. Modern. Classic woman seeking products that offer endless beauty options.
ECRU New York will continue to delve into beauty with small, edited collections that offer every salon and beauty boutique the ability to curate cosmetics based on their vision.
ECRU New York, prestige Beauty Company, has a rich heritage in the world of beauty, wellness, and fashion. Born in the salon and created by professional hair and make-up artists, every curated edited collection is created to treat and perform offering endless beauty options. ECRU New York is found in the most exclusive salons, spas, and beauty boutiques in the world.
Clean. Fresh. Modern. Classic.
For more information visit: www.ecrunewyork.com