Boulder, CO (March 5, 2019) - Skratch Labs, an innovator in performance nutrition, announces the release of its three new Anytime Energy Bars flavors: Raspberries & Lemons, Peanut Butter & Strawberries, and Parmesan, Sun-Dried Tomato, & Black Pepper. These new flavors add to Skratch Labs’ popular Anytime Energy Bar line launched last year by continuing to bring real food front and center in a convenient energy bar that delivers energy to active customers.
“We wanted to give our customers what they want in regards to taste, but never compromise keeping the bar as simple as possible, using the fewest number of whole food ingredients that taste fantastic,” says Dr. Allen Lim, founder of Skratch Labs. “They are tasty, convenient, and keep you satiated and fueled so the ‘hangry monster’ stays away and you can keep performing your best no matter what you are doing.”
The new flavors are:
- Raspberries & Lemons: After testing a boatload of real fruit combinations in our bars with athletes, this one was by far the most beloved. The sweet raspberries are balanced nicely with a hint of sour from real lemon peel. We literally can't keep these around the office because they just disappear.
- Peanut Butter & Strawberries: You really can't top the PB&J, especially when you use real strawberries and real peanut butter. Total classic. Why overthink the way millions of moms have been feeding America for decades?
- Parmesan, Sun-Dried Tomato & Black Pepper: Are we crazy? Cheese in a bar? What can we say? We decided to make a bar is just as crave-worthy as a freakin’ bowl of pasta – cacio e pepe to be specific. Why not ditch the sweet and go savory for a change?
Anytime Energy Bars were created because we wrote cookbooks about how to make your own energy bars using real food from scratch, and you still didn’t always want to make them yourself because…life. We got the memo and made them for you, using real food that tastes better and feels better.
About Skratch Labs
Based in Boulder, Colorado, Skratch Labs is a performance nutrition innovator that helps athletes and active people be better. Skratch Labs was founded by Dr. Allen Lim after he learned what nutrition was needed while coaching professional athletes for races such as the Tour de France. He was determined to create a sports drink that didn’t make his athletes sick by using less sugar, more sodium and real food ingredients. Because of his close relationship with these athletes, each product goes through extensive testing and critical feedback from some of the world’s best. Skratch Labs products are made to help “the doers” who always strive for reaching or exceeding their performance goals, no matter what stage they’re in.
Products can be purchased online at http://www.skratchlabs.com or at a variety of retailers. For more information on Skratch Labs and its products, visit www.skratchlabs.com or visit Facebook, Instagram and Twitter.