Velocity was founded just outside of Brisbane, Australia in 1989. Our first product was an adjustable aluminum waterbottle cage called the 'Velocage'. It was such a clever and simple design that sales spread outside of Australia to the United States. As the company grew, so did our product offering and in 1991 we introduced our first aluminum rim, the Aero. Velocity set itself apart by offering a variety of rim drillings, sizes, and colors for the custom wheel builder. Our reputation was formed by providing an excellently manufactured and high quality product, with service and flexibility that is unmatched. In 1998 we began to produce fully built wheels using cleverly sourced high end components paired to Velocity rims. Most recently in December of 2016, we consolidated all of our production and distribution into our Grand Rapids, Michigan facility.
Our mission is to provide you with wheels, rims, and accessories that allow you to enjoy your bicycle to its fullest extent. To us, that means providing incredibly durable yet performance oriented equipment that can be customized to your tastes and desires.
Product Categories