WHAT IS CARHARTT COMPANY GEAR™?
Carhartt Company Gear™ is a business segment of Carhartt with an all-new approach and service model that begins with an intense understanding of the businesses we serve and ends with a more efficient, more satisfied workforce. We’re maximizing performance on the job with solutions for every challenge workers face, in every vital industry on our roster. All backed by the highest level of service in our 130-year history.
We outfit crews of all sizes. Offering carefully curated product lines made specifically for the unique roles of industry. All with the same Carhartt quality our customers have come to rely on. Products with long lifecycles in styles that don’t wear out – built to last season-to-season, year-to-year. With inventory levels maintained to ensure efficient, timely delivery when needed.
As we move into this new chapter, it is important that we maintain the same brand tradition that Carhartt has created over the past 130 years. It has stood the test of time. The following pages outline the guidelines for communicating it effectively and ensuring the heritage of the Carhartt brand.
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