A millennial-centric community center geared towards the custom/cruiser/V-twin lifestyle Home of the The Shop Builders Invitational
The Shop Builders Invitational is a custom bike contest open to all bike builders, from the grass roots to the seasoned professional. We encourage builders of all levels and stayle to apply as we look to highlight the world of custom building. The winner will receive a S&S T111 Black Edition Long Block motorcycle engine courtesy of S&S Cycle, with an approximate retail value of US $6,600.
Shop Talks
Thursday & Friday: Intimate conversations with industry experts designed to help dealers approach their business with fresh ideas and find inspiration and solutions that can be implemented quickly and easily after the show.
Saturday & Sunday: Educational and engaging talks speaking to the fun and values of the custom/ v-twin lifestyle.
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