Alice & the Magician designs and creates Cocktail Aromatics. Aroma is the most important component to flavor and by using Alice & the Magician it is possible to add layers of complexity to drinks using the power of aroma.
Each bottle is hand crafted by The Magician and represents a "scent memory" - an aromatic representation of a time, place, experience or idea. The pure, natural botanicals are carefully sourced from all over the world and extracted with great care and precision to ensure they remain completely "true to nature." Smell is the only one of our senses directly linked to the memory and emotion center of our brains. Alice & the Magician masterfully design the flavors to evoke the smell of both the common and uncommon. From the smell of warm chocolate birthday cake to the exotic smell of the markets in northern Thailand. The delicate flavors are not meant to be stirred in your drink but rather misted on top where they will hover and transport you with every sip.
Product Categories
Beverages
- Alcoholic Beverages: Full Line
- Alcoholic Beverages: Spirits
- Cold Beverages: Full Line
Food Services
- Foodservice
- Private Label
Lifestyle
- Organic/Natural
Sauces, Seasonings, and Cooking Enhancers
- Extracts
- Other Sauces, Seasonings, and Cooking Enhancers