The Matzo Project introduces carefully made, artfully packaged, legitimately scrumptious matzo to a stale, outdated corner of the marketplace.
We set out to make an alternative to a culturally loved, but traditionally flavorless cracker and instead, we got a super-snappy, extra-flavorful, crazy-versatile snack that goes with every single thing we've tried to put on it.
While it currently languishes in the 'Ethnic Food' Aisle, we hope to help matzo claim its rightful spot in the Cracker Aisle; right next to the Rosemary Pita Chips and the Gorgonzola Fig Toast.
We're also tackling some other, long-neglected products by using wholesome, small-batch ingredients and encouraging innovative uses.
Our 6 piece Do-It-Yourself Matzo Ball Soup Kit lets people of all backgrounds whip up a boiling pot of 'floaters' or 'sinkers' to rival any deli in town.
Gone are the days of buying pita chips for your hummus, tortilla chips for your guacamole and water crackers for your goat cheese; now, you can use a Matzo Chip WITH ALL THREE!
Our Savory Matzo Crumbs will stuff your mushrooms and bread your chicken like a champ and our Sweet Matzo Crumbs will have graham cracker crusts the world over shaking in their, uh, pie tins.
We're willing to bet our Deep Fried Matzo Balls on a Stick Kit will take its place among other frankenfoods culinary innovations like The Ramen Burger and the Cronut) and our Chocolate Matzo Buttercrunch has already taken New York City's Snacking Elite by storm.
Our mom's think it's a really good idea, we hope you do too.