The Matzo Project introduces carefully made, artfully packaged, legitimately scrumptious matzo to an outdated corner of the marketplace.
At the focal center of our matzo box is a classic, sassy Jewish Grandma ... the sharp witted, glamorous muse behind The Matzo Project. She asks the person who's contemplating buying it at the store:
"Would it kill you to try something new?!"
We set out to bake a matzo flat that was decidedly less cardboardy than its predecessors, but instead, we got a super-snappy, extra-sturdy, crazy-versatile snack that goes with every, single thing we've tried to put on it. (True story.)
While it currently languishes in the 'Ethnic' Food Aisle, our hope is to help matzo claim its rightful spot in the Cracker Aisle, right next to the Rosemary Pita Chips and the Gorgonzola Fig Toast.
We're also tackling some other, long-neglected products by using wholesome, small-batch ingredients and encouraging innovative uses. Our (All-natural! Vegan! MSG-free!) Matzo Ball Soup Kit lets people of all backgrounds whip up a boiling pot of floaters or sinkers to rival any deli in town.
Product Categories
Baked Goods
- Crackers
Confectionery
- Chocolate: Other Chocolate
Lifestyle
- Dairy-Free
- Kosher
- Nut-Free
- Organic/Natural
Snacks
- Other Snacks
Soups, Stews, and Beans
- Soups/Broths