The NPD Group provides market information and analytic solutions that drive better decision-making and better results. The world’s leading brands rely on us to help them get the right products in the right places for the right people. The NPD Group can see what others cannot – the current realities and future possibilities for your industry, your customers, your business. We combine our unique data assets and industry expertise, partnering with you to deliver a winning advantage.
Our Automotive Retail Tracking Service delivers unmatched point of sale information so you can understand market dynamics, partner with retailers, and identify growth opportunities. Data is collected from our retail panel covering 70% of the total US market, including retailers from mass and automotive specialty channels. With our weekly data points, you can monitor product launches, promotions, and seasonal sales cycles, especially when fast market response is required. We offer Solutions to address opportunities and challenges and position you for growth via analytics & modeling and custom research.
Product Categories
Air Fresheners
- Vent/Clip-on Air Fresheners & Refills
Batteries
- Batteries: Automotive (Car/Light Truck/SUV)
Car Care Accessories
- Wheel Care/Cleaner
Motor Oil
- PCMO - Conventional
- PCMO - Full Synthetic
- PCMO - High Mileage
- PCMO - Synthetic Blend
Performance Chemicals
- Additives: Multi-System
- Fuel Additives: Complete Fuel System Cleaners
Wipers
- Wiper Blades: Beam (Premium)