In 1975, Sidas was established by three ski instructors looking for ways to make skiers’ feet more comfortable. The brand founders decided to make molded insoles to each other’s foot shape to provide more sensation and reduce discomfort inside ski boots. Not having specialised tools on hand, they molded their first insoles with an oven dish and a cushion! The venture was a success, and so began the company’s long history!
Sidas then began to grow rapidly, providing comfort solutions not only for skiing but also other sports such as running, cycling, outdoor sports and for everyday footwear. Ten years later, in 1985, Sidas turned its attention to a new market: medical. Using Sidas technology, the company founded the Podiatech brand, offering approved foot professionals’ solutions for their patients’ feet.
For 40 years, Sidas’ growth has been assured by its commitment in Innovation, answering pro athletes’ demands, serving 15,000 retailers and foot professionals, providing solutions for 1.5 million people of every foot type, for everyday activities.
Product Categories
- BIKE
- FITNESS
- HIKING
- RUNNING
- SNOW - ALPINE
- SNOW - NORDIC