WHILE MEDIEVAL ALCHEMISTS SOUGHT TO TURN LEAD INTO GOLD, WE STRIVE TO TURN USELESS STUFF LIKE BLOWN-OUT INNER TUBES, OLD SEATBELTS AND ADVERTISING BANNERS INTO USEFUL STUFF LIKE BAGS AND WALLETS. ANOTHER WORD FOR THIS IS UPCYCLING. RECYCLING TURNS STUFF INTO THE SAME THING OVER AND OVER AGAIN. UPCYCLING TURNS SOMETHING OF LESSER VALUE INTO SOMETHING OF GREATER VALUE.
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