The
Wall Street Journal says that consumers are ready to spend the stockpiles of savings they accrued during the COVID lockdown. They’re ready for fun, entertainment, and adventure! But, with every property competing for the same dollar, the challenge to capture a customer’s business and continued patronage will not be easy to overcome. For that reason, reward and incentive programs are going to play an even more critical role to customer retention and loyalty than in years past. The Rymax Team will be on-hand at the NIGA show to discuss effective marketing strategies designed to overcome these new retention and loyalty challenges, including how to target existing customers, while simultaneously initiating trial for new customers. Come see Rymax at Booth #1116 to learn more!
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- Marketing
- Player & Slot Tracking