American automotive's ONLY agriculture program.
Believe it or not, agriculture truck buyers are one of your greatest opportunities.
FACT : American farms & ranches need trucks to get their job done. Arguably, the most important piece of equipment a farm/ranch owns is its truck(s). It is the one implement that is used every day, of every week, of every month, of every year, for every job. It picks up parts, and delivers lunch. It has been the bedroom, and board room. That pickup is the heart that keeps the farm & ranch blood flowing.
FACT : US Department of Agriculture AgCensus reports 2.2 million farms in the United States. Industry research consistently reports an average of 3 trucks/farm. Roughly 45% of farms will replace at least one of their trucks annually. That’s 930,000 trucks purchased in a normal year. Sixty percent of those will be new, 40% used.
FACT : New research says farmers #1 intended capital expense over he next 2 years will be trucks.
FACT : We are not kind to our trucks. With a fleet of approximately 6 million working trucks, that gets the snot beat out of it every day, agriculture can be a significant growth opportunity for your fixed ops revenue.
We are the only agriculture facing program in the entire automotive industry. We are a dealer program, with a vested Dealer Council. Every other piece of equipment the farm and ranch customer owns was purchased from, and is serviced by a dealer dedicated to the agricultural customer. We are those dealers in the truck world. No OEM, or 3rd party, can offer a farm/ranch truck buyer the agricultural experience, or benefits, our dealers can.
This is also a FACT.
Discover your local farm/ranch truck numbers, and learn about our new enrollment option that pays us when you get paid, at NADA booth #6913!
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