2018 WPC

Fragrance Panel: Future-Proofing the Industry (Room Athena Ballroom Level 2)

What are the biggest changes that will shape the fragrance industry in the next decade? Fragrance industry executives from leading houses will join together on stage to discuss the state of the fragrance business and market, as well as key challenges and opportunities in the near term. Discussion points include:
  • Current and forecasted economic trends
  • Market, consumer and retail trends
  • Business diversification and acquisitions
  • Technical innovations 
  • Sustainability
  • Regulatory demands and transparency