F&B Florida 2018

Customer Loyalty Program Dos and Don'ts: What 20 + Years of Experience in Small Business Customer Loyalty Programs Has Taught Us (Room W207 B)

08 Sep 18
10:00 AM - 11:00 AM

Tracks: Marketing & Social Media

Speaker(s): Ray Clopton, CEO/President , Smart Transaction Systems

Learn the three most important keys to establishing a successful customer loyalty program and get up to speed on recent developments that are changing previously accepted notions of how customer loyalty programs affect your bottom line. (Spoiler alert! It's not about the technology.) We'll look at case studies of real merchants so you can learn from their experiences. We'll also cover some creative ways to stay connected with customers without compromising the integrity of your relationship with them.