Boulder, CO (May 16, 2019) - Skratch Labs, an innovator in performance nutrition, announces the release of a new Sport Hydration Mix flavor, Fruit Punch. This new flavor adds to Skratch Labs’ category-leading line of hydration mixes for which the brand is best known. What started off as “Secret Drink Mix” sold to pro tour riders over 8 years ago is now Skratch Labs Sport Hydration Mix in six flavors, including the new Fruit Punch flavor.
“We tested so many fruit combinations on our most discerning athletes and this won hands down with a perfect blend of tropical and slightly sweet flavor,” says Dr. Allen Lim, founder of Skratch Labs. “Like all of our Sports Hydration Mixes, Fruit Punch uses the same ratio of sugar and salt, specifically designed to replace what you lose when you sweat.”
The new flavor Fruit Punch flavor is so real, it's clear…and not red. That’s because Skratch Labs Fruit Punch uses only real fruit ingredients for flavoring -- Apricot, Pineapple, Passion Fruit, Tangerine, and Raspberry Juice -- with no coloring or artificial anything. That means delicious fruit punch flavor without the red-stained tongues and nothing that won't help athletes feel good and perform better.
Sports Hydration Mix was made to replace the water and electrolytes lost from sweat. The electrolyte profile is 750-800 mg of sodium per liter, a reflection of the average athletes’ sodium sweat concentration. This formulation hydrates much faster than water alone and won’t upset your stomach like sports drinks with food coloring and preservatives can.
About Skratch Labs
Based in Boulder, Colorado, Skratch Labs is a performance nutrition innovator that helps athletes and active people be better. Skratch Labs was founded by Dr. Allen Lim after he learned what nutrition was needed while coaching professional athletes for races such as the Tour de France. He was determined to create a sports drink that didn’t make his athletes sick by using less sugar, more sodium and real food ingredients. Because of his close relationship with these athletes, each product goes through extensive testing and critical feedback from some of the world’s best. Skratch Labs products are made to help “the doers” who always strive for reaching or exceeding their performance goals, no matter what stage they’re in.
Products can be purchased online at http://www.skratchlabs.com or at a variety of retailers. For more information on Skratch Labs and its products, visit www.skratchlabs.com or visit Facebook, Instagram and Twitter.