Digital Dealer Conference & Expo 27

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Sessions (0)

4 Tips to Conquest & Retain More Customers with Personalized, Cross-Channel Marketing (Room Mandalay Bay J)

20 Aug 19
10:00 AM - 10:50 AM
The customer journey today often includes a variety of devices and channels – and no two customer journeys are the same. Consumers that shop ... More...

Become a True Modern Digital Retail Dealership -- Explore the Next Evolution of the Traditional BDC, Increase Productivity, Cut Expenses, and Improve Employee Retention (Room F&B Hall (Inside the Expo Hall))

20 Aug 19
10:00 AM - 10:50 AM
This session will help you to realize that it is time to close the variable operations BDC departments and bring the digital leads back into the de... More...

Boost Your BDC Productivity and Recession-Proof Your Dealership (Room Mandalay Bay L )

20 Aug 19
10:00 AM - 10:50 AM
This session will share insight to help you improve your business bottom line by selling/servicing more vehicles with techniques that immediately b... More...

Breaking the Linear Sales Process: Using Insights from Every Customer Interaction to Sell More Cars (Room Mandalay Bay I)

20 Aug 19
10:00 AM - 10:50 AM
The number of calls to businesses is expected to hit 162 billion in 2019, according to Marchex. In order to recognize consumer needs and capitalize... More...

CTV, OTT... WTF? Explore the Advertising Benefits, Challenges, & Case Studies (Room Keynote Hall)

20 Aug 19
10:00 AM - 10:50 AM
Speaker(s): Joel Cox ; Joseph Hirsch ; Miles Olson ; Peter Jones
American households are changing the way they consume TV programming. The technology is changing (OTT, Roku, Apple TV). Giant new content providers... More...

Facebook Q & A: What’s New and How to Get Better Results with Facebook (Room Booth 1431 (Inside the Expo Hall))

20 Aug 19
10:00 AM - 10:30 AM
Let’s face it, there are many options available when creating Facebook Ad Campaigns. From deciding on objective (lead gen. or web click?) and... More...

How to Create an Awesome Dealership Culture -- Hiring, Training, and Promoting Techniques to Create Culture Evangelists, and Boost Employee and Customer Retention (Room Oceanside D)

20 Aug 19
10:00 AM - 10:50 AM
The dealerships today who have people lining up down the street to be hired all share one secret to success: a winning culture. But how do you crea... More...

How to Leverage Your Customer Experience to Amplify Your Marketing Results and Attract More Sales Opportunities (Room Oceanside B)

20 Aug 19
10:00 AM - 10:50 AM
If I had $30K to buy a car, and it did not matter what car I bought... what will your marketing say to get me to your door, and what will your team... More...

How to Sell More Cars in a Click-and-Mortar World: Deliver a Frictionless Experience (Room Mandalay Bay K)

20 Aug 19
10:00 AM - 10:50 AM
In today’s click-and-mortar world, speed and convenience dominate. Two out of three consumers buy products online, then pick them up in store... More...

The Devil is in the Digital -- Comprehend the Complex Landscape of the Automotive Digital Marketing World, Without Losing Your Soul (Room Oceanside F)

20 Aug 19
10:00 AM - 10:50 AM
Paul Crisci will bring his 30 years of industry knowledge and marketing experience to an informative and entertaining presentation demonstrating ho... More...

The Metamorphosis of Mobility: How It Impacts Your Dealership and What You Can Do to Properly Plan and Compete in This Environment (Room Oceanside C)

20 Aug 19
10:00 AM - 10:50 AM
Consumers are shifting from owning and leasing to an entirely different mindset of transportation between points A and B. This raises questions on ... More...

Unleash Your CRM Superpowers -- Ignite Strong Utilization to Drive Success (Room Oceanside E)

20 Aug 19
10:00 AM - 10:50 AM
While most in the auto retail industry recognize the potential of a CRM, many still struggle to unleash its full power in their dealership. With th... More...

How Dealers Can Use YouTube to Reach In-Market Shoppers (Room Booth 1431 (Inside the Expo Hall))

20 Aug 19
12:00 PM - 12:30 PM
Car shoppers might start with a Google search, but more and more shoppers are relying on video to help in the process. More than 40 percent of shop... More...

5 Ways to Win at Customer Service in the Digital Age -- Learn How to Exceed Customer Demands to Drive Customer Satisfaction (Room Mandalay Bay I)

20 Aug 19
1:20 PM - 2:10 PM
Consumer preferences are evolving, forcing a disruptive transformation in the way dealerships sell and service vehicles. Being able to meet, and ev... More...

A Modern Blueprint for Success in Your Internet or BDC Department (Room Oceanside D)

20 Aug 19
1:20 PM - 2:10 PM
In today’s hyper-competitive market, dealers must be set up for success in their Internet or BDC department. If dealers are not maximizing al... More...

Digital Certified Programs & You: How to Get the Most Out of Your OEM Programs (Room Mandalay Bay J)

20 Aug 19
1:20 PM - 2:10 PM
Today, most of your dealership’s manufacturers have some sort of OEM recommended or mandated program for websites, digital marketing, social ... More...

Direct from Pinterest: How to Create Visual Campaigns on Pinterest During Key Life Moments That Resonate & Trigger Vehicle Purchases (Room Oceanside C)

20 Aug 19
1:20 PM - 2:10 PM
Every month, roughly half of new car buyers come to Pinterest to plan their lives. Lives in which vehicles often play a central role. John Gray ... More...

Lessons from Amazon to Avoid Becoming Blockbuster: Explore What Differentiates Best-In-Class Retailers and How to Apply Those Practices at Your Dealership (Room Oceanside E)

20 Aug 19
1:20 PM - 2:10 PM
It’s often said that digital retailing will make brick-and-mortar stores obsolete. But in automotive, that’s not the case. In this sess... More...

Online Reputation Across the Automotive Industry: How Do You Stack Up? (Room Booth 1431 (Inside the Expo Hall))

20 Aug 19
1:20 PM - 1:50 PM
Do you know what the average online review score is for a car dealership? How has it changed over the last few years? On average, do Toyota or Hond... More...

Text Messaging: Best Practices & Effective Ways to Drive Customer Engagement (Room Mandalay Bay K)

20 Aug 19
1:20 PM - 2:10 PM
Do you struggle with engagement? Data shows that emails get replied to less than 10% of the time, and it's hard to get people on the phone. Dea... More...

The Future of Retailing: Top Dealers Share Their Must-Have Digital Tools & Tips (Room Keynote Hall)

20 Aug 19
1:20 PM - 2:10 PM
From using A.I. to engage customers 24/7 and responding to leads automatically to building loyalty during the sale and better serving sub-prime buy... More...

WARNING - 6 Data + Privacy Concerns You Must Know - Before Your Dealership's Data Is Compromised & Sold on the Dark Web! (Room Oceanside B)

20 Aug 19
1:20 PM - 2:10 PM
From vendors siphoning off visitor data and lead forms to the pirating of your entire database, perils in today's marketing environment have ne... More...

What to Do When You Can’t Do Everything –– Learn How to Spend Your Ad Dollars in Places That Make the Most Sense for Your Budget and Market (Room Mandalay Bay L )

20 Aug 19
1:20 PM - 2:10 PM
Advertising in today’s market is volatile. People aren’t picking up a newspaper every day or tuning into the same TV channel every nigh... More...

Why Dealers are Turning to Digital Wholesale (and Why You Should, Too) (Room Oceanside F)

20 Aug 19
1:20 PM - 2:10 PM
Traditionally, dealers have not considered their wholesale acquisition and disposition strategies as revenue-generating opportunities, as many of t... More...

3 Core Performance Drivers: Accountability, Culture, and a Mindset of World-Class Service (Room Oceanside C)

20 Aug 19
2:25 PM - 3:15 PM
If you could raise your sales to 700 cars a month by simply changing things right now, would you? Are you willing to open your mind to grow as a pe... More...

Digital Retailing: What it is, What it isn't, and How to Use it to Your Advantage (Room Mandalay Bay I)

20 Aug 19
2:25 PM - 3:15 PM
Dealers looking for digital retailing solutions are oftentimes greeted with conflicting and misleading information that ultimately results in confu... More...

Do More With Less and Drive Greater Impact -- Learn What Steps to Take to Evolve Your Marketing and Measurement Strategies to Achieve Better Business Results with Google (Room Keynote Hall)

20 Aug 19
2:25 PM - 3:15 PM
As competition increases, it’s critical for dealers to do more with less and drive greater impact with the marketing dollars they have. In th... More...

Going Paperless: A Win for Dealers and Customers -- Why It’s Time to Embrace the Paperless Deal (Room Mandalay Bay J)

20 Aug 19
2:25 PM - 3:15 PM
Speaker(s): Andy Mayers ; Emil Banga
Going paperless is a key contributor to increasing efficiency in your sales process. Not only do dealerships save time and money by enabling paperl... More...

How to Gain a Competitive Advantage Utilizing the New Medium - “The New TV” (Room Mandalay Bay K)

20 Aug 19
2:25 PM - 3:15 PM
Most dealers use the same digital data to target the same in-market shoppers while executing the same digital strategies within the same platforms.... More...

How to Save $000s on Facebook Ad Costs -- Create More Advanced Facebook Ad Campaigns on Your Own, Using Dynamic Ads Coupled with Your CRM and Oracle Data (Room Booth 1431 (Inside the Expo Hall))

20 Aug 19
2:25 PM - 2:55 PM
Some Facebook ads require ongoing attention and an agency may be a great solution. But for most evergreen ads, there's no reason you can't ... More...

Late Ownership Services… the Real Path to Long-Term Customer Retention! -- How Late Ownership Services Are Key to Avoiding Customer Defection to National Chains, Independent Repair Shops, and Competitor Dealerships (Room Oceanside F)

20 Aug 19
2:25 PM - 3:15 PM
The perception that national chains and independent repair shops are more cost effective for customers is a false narrative. This narrative only ex... More...

The New Revolution of Video Advertisements: Leveraging Dynamic Video to Increase ROI (Room F&B Hall (Inside the Expo Hall))

20 Aug 19
2:25 PM - 3:15 PM
The key to a dealer getting the largest ROI on advertising is identifying the right in-market shoppers. With more and more car buyers consuming vid... More...

The One Word Nobody is Talking about, CREATIVE! From Branding to Retail, Learn What Creative Message to Deliver Across Each Advertising Medium (Room Oceanside D)

20 Aug 19
2:25 PM - 3:15 PM
Your creative messaging is the most important part of any advertising campaign. What is the point of spending all this money on advertising with a ... More...

Who Really Cares About Your Marketing? -- Learn How to Use the Right Data to Create Relevancy and Drive Action (Room Oceanside E)

20 Aug 19
2:25 PM - 3:15 PM
It’s no longer even a small stretch to say that data analysis has become the foundation of modern marketing. It’s the only way for deal... More...

Why BDCs Fail and How to Install Them for Good (Room Oceanside B)

20 Aug 19
2:25 PM - 3:15 PM
From added expense to struggles hiring the right people and failing to improve results, dealers sometimes find it difficult to master the digital l... More...

Why It Pays to Think Like a Customer: Optimizing Your Website in the Age of Digital Retailing (Room Mandalay Bay L )

20 Aug 19
2:25 PM - 3:15 PM
Dealerships are bombarded with new products and tools from vendors on a daily basis, and it can be difficult to determine where to spend your money... More...

A Better Way to Measure Paid Search -- Optimize Your Paid Search Campaigns & Decrease Your Spend by Creating Metrics That Embody 100% of Car Buyers (Room Mandalay Bay K)

20 Aug 19
3:30 PM - 4:20 PM
Averages for paid search are constantly changing and being justified as the new metric of choice. The time on site we wanted in 2012 is different t... More...

Best Practices on Selling Pre-Owned Inventory on Facebook Marketplace (Room Booth 1431 (Inside the Expo Hall))

20 Aug 19
3:30 PM - 4:00 PM
Facebook Marketplace is used by one in three people in the U.S. and is gaining momentum as a shopping destination. Are you posting your inventory o... More...

Embrace Audience Planning Strategies with Smart Data to Avoid Spray-and-Pray Targeting (Room Keynote Hall)

20 Aug 19
3:30 PM - 4:20 PM
Dealerships (for good reason) continue to invest more time and energy into non-traditional marketing efforts and allocate heavier budgets each year... More...

Employees Are the Secret Sauce: Is There a Better Way to Attract, Engage, & Retain Them? (Room Oceanside F)

20 Aug 19
3:30 PM - 4:20 PM
This powerful and interactive session includes a discussion of the components needed for the people side of your digital retail strategy. Eng... More...

ESelling in 2019: The New Road to the Sale (Room Oceanside B)

20 Aug 19
3:30 PM - 4:20 PM
Gain a new perspective and mindset that if adopted will allow their salespeople to hunt for business both in person and online by attracting more s... More...

Get Your Customers to Love You 365 Days a Year & Maintain the Highest Star Rating in Your Market -- Learn Tips and Best Practices to Maximize Your Online Reputation Scores (Room Oceanside C)

20 Aug 19
3:30 PM - 4:20 PM
In a digital world our reputation is now measured by ‘stars’ and ’thumbs up,’ but how do we make sure that we get the revie... More...

How to Eliminate "Heat" and Get Customer Retention Above 80% Within 12 Months -- Taking Control of Your Service Department (Room Oceanside E)

20 Aug 19
3:30 PM - 4:20 PM
In your customer’s mind, the average service advisor misleads, lies, and routinely does not meet customer expectations. This is not done thro... More...

How to Harness the Power of Presidential Campaign Marketing to Drive Shoppers and Sales (Room Oceanside D)

20 Aug 19
3:30 PM - 4:20 PM
This session will dive into the major shift in marketing since programmatic channels have become much more sophisticated. People are beginning to e... More...

Marketing Accident Vehicles Online (Room F&B Hall (Inside the Expo Hall))

20 Aug 19
3:30 PM - 4:20 PM
This workshop will discuss best practices when it comes to sourcing, marketing, and selling vehicles that have had an accident or damage. Areas cov... More...

Nuthin’ but a Data Thang: 6 Ways to Immediately Improve Your Facebook Return (Room Mandalay Bay I)

20 Aug 19
3:30 PM - 4:20 PM
Budgets are shifting to social media, but many dealerships are looking at their campaigns and they aren’t happy with their return…or e... More...

The Art of the Digital Deal -- Deliver a Better Buying Experience and More Sales with Integrated Digital Retailing Tools (Room Mandalay Bay L )

20 Aug 19
3:30 PM - 4:20 PM
Speaker(s): Kelly Mulroney
Digital retailing is here to stay. Yet, half of all dealers haven’t adopted digital retailing tools. Others have the tools but don’t ha... More...

The Last Frontier for Gross: The Trade-In! -- Find the Trade-In Boosting Approach That’s Right For Your Dealership (Room Mandalay Bay J)

20 Aug 19
3:30 PM - 4:20 PM
The consumer sourced trade-in is not only the most profitable source of inventory for your businesses, but it is the driving force for your success... More...

KEYNOTE ADDRESS: The Success Equation (Room Keynote Hall)

20 Aug 19
4:35 PM - 5:25 PM
In this session, Mark Tewart will outline the common components of successful dealerships. In addition to what the common components are, Mark will... More...