Digital Dealer Conference & Expo 27
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Sessions
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(PART 1 OF A TWO-PART SESSION) Your 2020 CX Strategic Blueprint Starts Here
(
Room
Oceanside C
)
19 Aug 19
9:00 AM
-
9:50 AM
[Session cancelled] Create Compelling Conversations -- How to Improve the Customer Experience, Drive Appointments, and Increase Sales By Personalizing Your Communication
(
Room
Oceanside E
)
19 Aug 19
9:00 AM
-
9:50 AM
[SESSION CANCELLED] VIDEO: YOU Can Do It! -- Master the Art of the "Personal Commercial"
(
Room
Oceanside C
)
19 Aug 19
9:00 AM
-
9:50 AM
Can You Handle the Truth? Unlock the Secrets Inside Your Modern-Day Shopper’s Mind
(
Room
Oceanside B
)
19 Aug 19
9:00 AM
-
9:50 AM
Do You Know What You Are Really Saying?
(
Room
Mandalay Bay I
)
19 Aug 19
9:00 AM
-
9:50 AM
Drafting a Winning Team: The Five People to Hire and the Five People to Avoid When Filling Your Dream Team With the Right Players to Win!
(
Room
Oceanside F
)
19 Aug 19
9:00 AM
-
9:50 AM
How to Produce Leads Every Day Using Digital Marketing
(
Room
Oceanside D
)
19 Aug 19
9:00 AM
-
9:50 AM
Investment-Minded New Car Inventory Management -- 3 Key Principles for Increasing the Return on Your New Vehicle Investment
(
Room
Mandalay Bay L
)
19 Aug 19
9:00 AM
-
9:50 AM
U.S. New Vehicle Industry Trends and Challenges Going Forward
(
Room
Mandalay Bay J
)
19 Aug 19
9:00 AM
-
9:50 AM
What My Mattress in a Box Taught Me About the Future of the Automotive Industry -- Practical Lessons from Rapid Retail Transformations Outside of Automotive Retail
(
Room
Mandalay Bay K
)
19 Aug 19
9:00 AM
-
9:50 AM
(PART 2 OF A TWO-PART SESSION) Your 2020 CX Strategic Blueprint Starts Here
(
Room
Oceanside C
)
19 Aug 19
10:05 AM
-
10:55 AM
8 Principles of Psychology That Motivate Customers to Do Business With You -- How to Influence (and Not Alienate) Your Customers
(
Room
Oceanside D
)
19 Aug 19
10:05 AM
-
10:55 AM
Changing the Game: Drive Traffic and Save Advertising Dollars Using Premium Domain Names
(
Room
Mandalay Bay K
)
19 Aug 19
10:05 AM
-
10:55 AM
Connected Channel: How to Use Actionable Insight from Your Marketing Efforts to Optimize Your Ad Performance
(
Room
Oceanside F
)
19 Aug 19
10:05 AM
-
10:55 AM
Connecting Physical and Digital Front Line Ready to Improve Profitability -- Drive High Impact Visibility and Decrease Time-to-Market Through Smart Reconditioning and Merchandising Practices
(
Room
Oceanside E
)
19 Aug 19
10:05 AM
-
10:55 AM
Digital Trust in the Modern World: How Trust and Transparency Drive Success
(
Room
Oceanside B
)
19 Aug 19
10:05 AM
-
10:55 AM
Fixed Ops Advertising Playbook: Mimic Starbucks’ Loyalty Strategy, Steal Back Your Service Defectors, & Boost Service Revenue
(
Room
Mandalay Bay I
)
19 Aug 19
10:05 AM
-
10:55 AM
How to Construct a Hiring Process to Drive Performance and Profitability!
(
Room
Mandalay Bay J
)
19 Aug 19
10:05 AM
-
10:55 AM
SEO Voice Optimizations: Prepare for the World of Voice - Chatbots, Voice Skills, and Digital Assistants
(
Room
Mandalay Bay L
)
19 Aug 19
10:05 AM
-
10:55 AM
How to Optimize Facebook Ad Campaigns Using Oracle Data
(
Room
Booth 1431 (Inside the Expo Hall)
)
19 Aug 19
12:00 PM
-
12:30 PM
KEYNOTE ADDRESS: How Human-Centric Brands Win in a Tech Dominated World -- Former VP of Global Digital Innovation for Nike Shares How to Bridge the Gap Between the Physical and Digital to Create Value
(
Room
Keynote Hall
)
19 Aug 19
1:25 PM
-
2:15 PM
(Part 1 of a 2-Part Session) A Deep Dive Into Automotive CRM: Cut Your Advertising/Marketing Spend by 25% or More by Properly Leveraging Your CRM
(
Room
Mandalay Bay I
)
19 Aug 19
2:30 PM
-
3:20 PM
(PART 1 OF A 2-PART SESSION) IDS (Identify, Discuss, Solve) Super Session: Sales Operations
(
Room
Mandalay Bay K
)
19 Aug 19
2:30 PM
-
3:20 PM
BDC Deep Dive: IDS (Identify, Discuss, Solve) BDC Issues
(
Room
Oceanside D
)
19 Aug 19
2:30 PM
-
3:20 PM
Coaching Today's Sales Team -- Four Core Competencies to Improve on Coaching and Development of Your Sales Professional for a Successful Dealership
(
Room
Mandalay Bay L
)
19 Aug 19
2:30 PM
-
3:20 PM
Digital Retailing and the Impact on Your Dealership's CRM
(
Room
F&B Hall
)
19 Aug 19
2:30 PM
-
3:20 PM
Gambling on “Gut-Instincts” is Gutting your Gross! Dive Into Data-Driven Decision-Making for 2020 and Beyond
(
Room
Keynote Hall
)
19 Aug 19
2:30 PM
-
3:20 PM
How to Accelerate Fixed Ops Profits Through a New Car Sales Slowdown
(
Room
Oceanside C
)
19 Aug 19
2:30 PM
-
3:20 PM
Managing the Digital Customer Experience: A Conversation with Porsche and INFINITI
(
Room
Booth 1431 (Inside the Expo Hall)
)
19 Aug 19
2:30 PM
-
3:00 PM
Marketing Ecosystems: How to Maximize Your Messaging in the Digital Age
(
Room
Mandalay Bay J
)
19 Aug 19
2:30 PM
-
3:20 PM
Mobile-First Video: The Next Wave of the Mobile-First Digital Evolution
(
Room
Oceanside B
)
19 Aug 19
2:30 PM
-
3:20 PM
Optimizing Your Agency and In-House Marketing Operations -- Implement a Winning Media Mix Across the Disciplines that Matter Most
(
Room
Oceanside F
)
19 Aug 19
2:30 PM
-
3:20 PM
Today’s Sale: Managing the Now -- Learn How to Better Manage Every Aspect of a Sale to Ensure the Process Is Done Right the First Time
(
Room
Oceanside E
)
19 Aug 19
2:30 PM
-
3:20 PM
(Part 2 of a 2-Part Session) A Deep Dive Into Automotive CRM: Cut Your Advertising/Marketing Spend by 25% or More by Properly Leveraging Your CRM
(
Room
Mandalay Bay I
)
19 Aug 19
3:35 PM
-
4:25 PM
(PART 2 OF A 2-PART SESSION) IDS (Identify, Discuss, Solve) Super Session: Marketing Investments + ROI
(
Room
Mandalay Bay K
)
19 Aug 19
3:35 PM
-
4:25 PM
[Session cancelled] Stop Using Bad Pickup Lines and Bad Ad Creative; When AI Can’t Help You -- Discover What You Can Learn From Online Dating to Increase Advertising Results
(
Room
Oceanside C
)
19 Aug 19
3:35 PM
-
4:25 PM
How a Car Wash Can Increase Profit, CSI, and Reduce Staff
(
Room
Oceanside F
)
19 Aug 19
3:35 PM
-
4:25 PM
Level Up: How Dealerships Are Connecting Online Shoppers With Offline Experiences
(
Room
Oceanside E
)
19 Aug 19
3:35 PM
-
4:25 PM
Online Reviews: More is Not Always the Answer -- 2 Critical Ways to Improve Your Online Reputation (That Work Even Better Than Just Getting More Positive Reviews)
(
Room
Booth 1431 (Inside the Expo Hall)
)
19 Aug 19
3:35 PM
-
4:05 PM
The e5 Method: A Step-By-Step Guide to Build a Peak Performance Sales Team
(
Room
Oceanside B
)
19 Aug 19
3:35 PM
-
4:25 PM
Think with Google: #NoMoreCoreModels -- Leverage Marketing Automation to Generate 2X the Results
(
Room
Keynote Hall
)
19 Aug 19
3:35 PM
-
4:25 PM
What Happens When You Stop Paying Google?
(
Room
F&B Hall (Inside the Expo Hall)
)
19 Aug 19
3:35 PM
-
4:25 PM
What’s a Fundamental Digital Strategy in 2019? -- Bust Data Myths and Focus on What's Important
(
Room
Mandalay Bay J
)
19 Aug 19
3:35 PM
-
4:25 PM
You Know Nothing: The State of Automotive Digital Marketing According to Game of Thrones
(
Room
Mandalay Bay L
)
19 Aug 19
3:35 PM
-
4:25 PM
Tech Tank (DAY 1): Explore the Latest Tech Solutions
(
Room
Keynote Hall
)
19 Aug 19
4:35 PM
-
5:30 PM
How to Integrate Video in All Areas of Your Dealership
(
Room
Booth 1431 (Inside the Expo Hall)
)
19 Aug 19
5:30 PM
-
6:00 PM
KEYNOTE: Sell More Cars with Walmart's Auto Program
(
Room
Keynote Hall
)
20 Aug 19
9:00 AM
-
9:50 AM
4 Tips to Conquest & Retain More Customers with Personalized, Cross-Channel Marketing
(
Room
Mandalay Bay J
)
20 Aug 19
10:00 AM
-
10:50 AM
Become a True Modern Digital Retail Dealership -- Explore the Next Evolution of the Traditional BDC, Increase Productivity, Cut Expenses, and Improve Employee Retention
(
Room
F&B Hall (Inside the Expo Hall)
)
20 Aug 19
10:00 AM
-
10:50 AM
Boost Your BDC Productivity and Recession-Proof Your Dealership
(
Room
Mandalay Bay L
)
20 Aug 19
10:00 AM
-
10:50 AM
Breaking the Linear Sales Process: Using Insights from Every Customer Interaction to Sell More Cars
(
Room
Mandalay Bay I
)
20 Aug 19
10:00 AM
-
10:50 AM
CTV, OTT... WTF? Explore the Advertising Benefits, Challenges, & Case Studies
(
Room
Keynote Hall
)
20 Aug 19
10:00 AM
-
10:50 AM
Facebook Q & A: What’s New and How to Get Better Results with Facebook
(
Room
Booth 1431 (Inside the Expo Hall)
)
20 Aug 19
10:00 AM
-
10:30 AM
How to Create an Awesome Dealership Culture -- Hiring, Training, and Promoting Techniques to Create Culture Evangelists, and Boost Employee and Customer Retention
(
Room
Oceanside D
)
20 Aug 19
10:00 AM
-
10:50 AM
How to Leverage Your Customer Experience to Amplify Your Marketing Results and Attract More Sales Opportunities
(
Room
Oceanside B
)
20 Aug 19
10:00 AM
-
10:50 AM
How to Sell More Cars in a Click-and-Mortar World: Deliver a Frictionless Experience
(
Room
Mandalay Bay K
)
20 Aug 19
10:00 AM
-
10:50 AM
The Devil is in the Digital -- Comprehend the Complex Landscape of the Automotive Digital Marketing World, Without Losing Your Soul
(
Room
Oceanside F
)
20 Aug 19
10:00 AM
-
10:50 AM
The Metamorphosis of Mobility: How It Impacts Your Dealership and What You Can Do to Properly Plan and Compete in This Environment
(
Room
Oceanside C
)
20 Aug 19
10:00 AM
-
10:50 AM
Unleash Your CRM Superpowers -- Ignite Strong Utilization to Drive Success
(
Room
Oceanside E
)
20 Aug 19
10:00 AM
-
10:50 AM
How Dealers Can Use YouTube to Reach In-Market Shoppers
(
Room
Booth 1431 (Inside the Expo Hall)
)
20 Aug 19
12:00 PM
-
12:30 PM
5 Ways to Win at Customer Service in the Digital Age -- Learn How to Exceed Customer Demands to Drive Customer Satisfaction
(
Room
Mandalay Bay I
)
20 Aug 19
1:20 PM
-
2:10 PM
A Modern Blueprint for Success in Your Internet or BDC Department
(
Room
Oceanside D
)
20 Aug 19
1:20 PM
-
2:10 PM
Digital Certified Programs & You: How to Get the Most Out of Your OEM Programs
(
Room
Mandalay Bay J
)
20 Aug 19
1:20 PM
-
2:10 PM
Direct from Pinterest: How to Create Visual Campaigns on Pinterest During Key Life Moments That Resonate & Trigger Vehicle Purchases
(
Room
Oceanside C
)
20 Aug 19
1:20 PM
-
2:10 PM
Lessons from Amazon to Avoid Becoming Blockbuster: Explore What Differentiates Best-In-Class Retailers and How to Apply Those Practices at Your Dealership
(
Room
Oceanside E
)
20 Aug 19
1:20 PM
-
2:10 PM
Online Reputation Across the Automotive Industry: How Do You Stack Up?
(
Room
Booth 1431 (Inside the Expo Hall)
)
20 Aug 19
1:20 PM
-
1:50 PM
Text Messaging: Best Practices & Effective Ways to Drive Customer Engagement
(
Room
Mandalay Bay K
)
20 Aug 19
1:20 PM
-
2:10 PM
The Future of Retailing: Top Dealers Share Their Must-Have Digital Tools & Tips
(
Room
Keynote Hall
)
20 Aug 19
1:20 PM
-
2:10 PM
WARNING - 6 Data + Privacy Concerns You Must Know - Before Your Dealership's Data Is Compromised & Sold on the Dark Web!
(
Room
Oceanside B
)
20 Aug 19
1:20 PM
-
2:10 PM
What to Do When You Can’t Do Everything –– Learn How to Spend Your Ad Dollars in Places That Make the Most Sense for Your Budget and Market
(
Room
Mandalay Bay L
)
20 Aug 19
1:20 PM
-
2:10 PM
Why Dealers are Turning to Digital Wholesale (and Why You Should, Too)
(
Room
Oceanside F
)
20 Aug 19
1:20 PM
-
2:10 PM
3 Core Performance Drivers: Accountability, Culture, and a Mindset of World-Class Service
(
Room
Oceanside C
)
20 Aug 19
2:25 PM
-
3:15 PM
Digital Retailing: What it is, What it isn't, and How to Use it to Your Advantage
(
Room
Mandalay Bay I
)
20 Aug 19
2:25 PM
-
3:15 PM
Do More With Less and Drive Greater Impact -- Learn What Steps to Take to Evolve Your Marketing and Measurement Strategies to Achieve Better Business Results with Google
(
Room
Keynote Hall
)
20 Aug 19
2:25 PM
-
3:15 PM
Going Paperless: A Win for Dealers and Customers -- Why It’s Time to Embrace the Paperless Deal
(
Room
Mandalay Bay J
)
20 Aug 19
2:25 PM
-
3:15 PM
How to Gain a Competitive Advantage Utilizing the New Medium - “The New TV”
(
Room
Mandalay Bay K
)
20 Aug 19
2:25 PM
-
3:15 PM
How to Save $000s on Facebook Ad Costs -- Create More Advanced Facebook Ad Campaigns on Your Own, Using Dynamic Ads Coupled with Your CRM and Oracle Data
(
Room
Booth 1431 (Inside the Expo Hall)
)
20 Aug 19
2:25 PM
-
2:55 PM
Late Ownership Services… the Real Path to Long-Term Customer Retention! -- How Late Ownership Services Are Key to Avoiding Customer Defection to National Chains, Independent Repair Shops, and Competitor Dealerships
(
Room
Oceanside F
)
20 Aug 19
2:25 PM
-
3:15 PM
The New Revolution of Video Advertisements: Leveraging Dynamic Video to Increase ROI
(
Room
F&B Hall (Inside the Expo Hall)
)
20 Aug 19
2:25 PM
-
3:15 PM
The One Word Nobody is Talking about, CREATIVE! From Branding to Retail, Learn What Creative Message to Deliver Across Each Advertising Medium
(
Room
Oceanside D
)
20 Aug 19
2:25 PM
-
3:15 PM
Who Really Cares About Your Marketing? -- Learn How to Use the Right Data to Create Relevancy and Drive Action
(
Room
Oceanside E
)
20 Aug 19
2:25 PM
-
3:15 PM
Why BDCs Fail and How to Install Them for Good
(
Room
Oceanside B
)
20 Aug 19
2:25 PM
-
3:15 PM
Why It Pays to Think Like a Customer: Optimizing Your Website in the Age of Digital Retailing
(
Room
Mandalay Bay L
)
20 Aug 19
2:25 PM
-
3:15 PM
A Better Way to Measure Paid Search -- Optimize Your Paid Search Campaigns & Decrease Your Spend by Creating Metrics That Embody 100% of Car Buyers
(
Room
Mandalay Bay K
)
20 Aug 19
3:30 PM
-
4:20 PM
Best Practices on Selling Pre-Owned Inventory on Facebook Marketplace
(
Room
Booth 1431 (Inside the Expo Hall)
)
20 Aug 19
3:30 PM
-
4:00 PM
Embrace Audience Planning Strategies with Smart Data to Avoid Spray-and-Pray Targeting
(
Room
Keynote Hall
)
20 Aug 19
3:30 PM
-
4:20 PM
Employees Are the Secret Sauce: Is There a Better Way to Attract, Engage, & Retain Them?
(
Room
Oceanside F
)
20 Aug 19
3:30 PM
-
4:20 PM
ESelling in 2019: The New Road to the Sale
(
Room
Oceanside B
)
20 Aug 19
3:30 PM
-
4:20 PM
Get Your Customers to Love You 365 Days a Year & Maintain the Highest Star Rating in Your Market -- Learn Tips and Best Practices to Maximize Your Online Reputation Scores
(
Room
Oceanside C
)
20 Aug 19
3:30 PM
-
4:20 PM
How to Eliminate "Heat" and Get Customer Retention Above 80% Within 12 Months -- Taking Control of Your Service Department
(
Room
Oceanside E
)
20 Aug 19
3:30 PM
-
4:20 PM
How to Harness the Power of Presidential Campaign Marketing to Drive Shoppers and Sales
(
Room
Oceanside D
)
20 Aug 19
3:30 PM
-
4:20 PM
Marketing Accident Vehicles Online
(
Room
F&B Hall (Inside the Expo Hall)
)
20 Aug 19
3:30 PM
-
4:20 PM
Nuthin’ but a Data Thang: 6 Ways to Immediately Improve Your Facebook Return
(
Room
Mandalay Bay I
)
20 Aug 19
3:30 PM
-
4:20 PM
The Art of the Digital Deal -- Deliver a Better Buying Experience and More Sales with Integrated Digital Retailing Tools
(
Room
Mandalay Bay L
)
20 Aug 19
3:30 PM
-
4:20 PM
The Last Frontier for Gross: The Trade-In! -- Find the Trade-In Boosting Approach That’s Right For Your Dealership
(
Room
Mandalay Bay J
)
20 Aug 19
3:30 PM
-
4:20 PM
KEYNOTE ADDRESS: The Success Equation
(
Room
Keynote Hall
)
20 Aug 19
4:35 PM
-
5:25 PM
KEYNOTE: Gear Up for a Big Data-Powered Future
(
Room
Keynote Hall
)
21 Aug 19
9:00 AM
-
9:50 AM
(SESSION CANCELLED) 30 Targeted Video Ad Ideas Your Dealership Needs YESTERDAY.
(
Room
Oceanside B
)
21 Aug 19
10:05 AM
-
10:55 AM
Create a Frictionless Car Buying Experience -- How to Bridge the Gap Between Online Research and In-Store Buying
(
Room
Mandalay Bay K
)
21 Aug 19
10:05 AM
-
10:55 AM
Do More With What You Have: Leverage the Phones to Combat Margin Compression
(
Room
Oceanside F
)
21 Aug 19
10:05 AM
-
10:55 AM
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