Most of today’s automotive purchase journey happens online, yet many dealers and brands still think of customer experience as happening primarily at the dealership.
This panel will feature executives from Porsche, Infiniti, and Friendemic discussing different ideas to manage and improve the digital customer experience. How do you make being found online not just easy but enjoyable? Is chatting with your dealership online painful or productive? Does your post-purchase digital follow-up make customers want to unsubscribe or engage?
Primary Learning Objectives:
- Identify the key steps automotive consumers take today on the digital customer journey.
- Learn new methodologies and tools to implement in your digital efforts at each of those steps to effectively shape and improve the overall customer experience.
- Integrate your digital customer experience efforts with your in-dealership customer experience efforts.