A comprehensive marketing strategy leverages digital tools to makes information more accessible and useful by combining together technology, content and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing and event promotion. Consumers expect organizations to use Social Media intelligently and for Social Media initiatives to align with other marketing strategies and core values. This workshop will provide an overview of the 9 Key Areas of Social Media as defined by David Mitroff, Ph.D. with examples from his consulting work with business owners and global organizations. Each participant will score themselves across these 9 key areas to have a better understanding of their current online presence and areas to focus on to grow their business.
30 lucky attendees will receive a copy of his book Online Business Growth Strategies!