How to build a Unique Selling Proposition (USP) and Clinical Sales to Maximize Referrals
04 Nov 20
9:00 AM
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10:00 AM
Tracks:
Sales & Marketing (Conference Pass Only)
Selling in the Medical Community has evolved. The question is, has your business and most importantly has your selling process and techniques? A Unique Selling Proposition (USP) will differentiate your business and establish a business platform of training and education, trust, and value. To further emphasize an educational impact on the referral community we must become more clinical in our approach. No longer will you be competing with other providers for time in front of the referral source. With a well-designed USP and emphasized Clinical Approach your sales team will no longer be selling to the referral community, but collaborating with the referral community.